Brandwave

How popular isECHO in search?

In August 2026, there were an estimated 730 branded searches for ECHO in New Zealand which is up 46% over the last 11 months. ECHO holds 1.5% estimated Share of Search among New Zealand chainsaw and outdoor power brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Ryobi39.3%
  2. STIHL35.1%
  3. Husqvarna24.1%
  4. ECHO1.5%
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Which chainsaw and outdoor power brands compete with ECHO?

ECHO against chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for Ryobi, STIHL, Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

  1. 1.Ryobi

    39.3%

    moved from 2nd to 1st · 18.8K estimated branded searches · +19.8% vs prior month · +3.5 points

  2. 2.STIHL

    35.1%

    moved from 1st to 2nd · 16.8K estimated branded searches · +4.9% vs prior month · -1.5 points

  3. 3.Husqvarna

    24.1%

    held 3rd · 11.5K estimated branded searches · +0.7% vs prior month · -2.1 points

  4. 4.ECHO

    1.5%

    held 4th · 730 estimated branded searches · +14.1% vs prior month · +0.1 points

Compare search popularity between ECHO and its closest rivals

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ECHO in New Zealand rose from 500 to 730.
  • Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 0.8% to 1.5%.

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

How is ECHO measured?

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • echo 590 chainsaw
  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo top handle chainsaw
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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