Brandwave

Bosch vs ECHO:Which is more popular?

In September 2026, ECHO had more branded searches than Bosch among grass trimmer brands in New Zealand. ECHO had about 140 branded searches, while Bosch had 20. ECHO made up 0.42% of all grass trimmer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, ECHO appeared in one of the five answers and Bosch in none.

Among grass trimmer brands in New Zealand in September 2026

Who do people search for more?

ECHO, about 7 searches for every 1 for Bosch

ECHO 140 searchesBosch 20 searches

Who does AI mention more?

ECHO, mentioned in 1 of 5 answers, Bosch in 0

ECHO in 1 of 5Bosch in 0 of 5

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or ECHO more popular in search?

This chart shows how often people search Google for Bosch and ECHO by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.

Bosch and ECHO among grass trimmer brands in New Zealand, by month

Share of searches by month for ECHO, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

How has the Bosch and ECHO comparison changed over the last 12 months?

3 findings
  • ECHO was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among grass trimmer brands in New Zealand moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 12 months ending September 2026, ECHO’s share of searches among grass trimmer brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 120 to 140.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and ECHO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch grass trimmer

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

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