Husqvarna vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Husqvarna among grass trimmer brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,260. Makita made up 24.3% of all grass trimmer brand searches we track, and Husqvarna accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in all five answers and Husqvarna in two. Makita was mentioned before Husqvarna in three out of five answers.
Who do people search for more?
Makita, about 12% more searches than Husqvarna
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Husqvarna in 3 of 5 answers
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Top grass trimmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Husqvarna in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grass trimmer brands
5 answers
Asked ChatGPT
“Which grass trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grass trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best grass trimmer brand in New Zealand for a medium backyard?”
Searched Google, AI Overview
“grass trimmer nz”
Searched Google, AI Overview
“best line trimmer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Makita more popular in search?
This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Makita | Husqvarna | ECHO | Greenworks | Bosch | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 21.6% | 19.2% | 30.4% | 0.35% | 0.32% | 0.09% | 0.03% |
| Nov 2025 | 29% | 27.9% | 16.3% | 25.9% | 0.35% | 0.35% | 0.1% | 0.02% |
| Dec 2025 | 29.3% | 29.6% | 17.3% | 23% | 0.37% | 0.37% | 0.1% | 0.05% |
| Jan 2026 | 30.8% | 25.2% | 18.6% | 24.6% | 0.37% | 0.39% | 0.06% | 0.03% |
| Feb 2026 | 32.2% | 22.1% | 19.2% | 25.7% | 0.32% | 0.32% | 0.09% | 0.03% |
| Mar 2026 | 28.5% | 25.4% | 19.7% | 25.8% | 0.36% | 0.21% | 0.03% | 0.03% |
| Apr 2026 | 30% | 22.6% | 20.4% | 26.3% | 0.31% | 0.28% | 0.09% | 0.03% |
| May 2026 | 34.8% | 18.2% | 20.4% | 25.9% | 0.43% | 0.22% | 0.06% | 0.03% |
| Jun 2026 | 31.3% | 20.8% | 22.8% | 24.3% | 0.42% | 0.24% | 0.03% | 0.03% |
| Jul 2026 | 31.9% | 20.1% | 23.3% | 24.1% | 0.35% | 0.18% | 0.04% | 0.04% |
| Aug 2026 | 30.8% | 23.5% | 22.2% | 22.8% | 0.4% | 0.24% | 0.07% | 0.03% |
| Sep 2026 | 27.9% | 25.4% | 24.3% | 21.7% | 0.42% | 0.21% | 0.06% | 0.03% |
How has the Husqvarna and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Makita took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand moved from 30.4% to 21.7%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand moved from 19.2% to 24.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand grass trimmer brands in September 2026?
2 changes
In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.
In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among grass trimmer brands
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