Brandwave

How popular isHusqvarna in search?

In August 2026, there were an estimated 11.5K branded searches for Husqvarna in New Zealand which is down 36.9% over the last 11 months. Husqvarna holds 24.1% estimated Share of Search among New Zealand chainsaw and outdoor power brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Ryobi39.3%
  2. STIHL35.1%
  3. Husqvarna24.1%
  4. ECHO1.5%
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Which chainsaw and outdoor power brands compete with Husqvarna?

Husqvarna against chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for Ryobi, STIHL, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

  1. 1.Ryobi

    39.3%

    moved from 2nd to 1st · 18.8K estimated branded searches · +19.8% vs prior month · +3.5 points

  2. 2.STIHL

    35.1%

    moved from 1st to 2nd · 16.8K estimated branded searches · +4.9% vs prior month · -1.5 points

  3. 3.Husqvarna

    24.1%

    held 3rd · 11.5K estimated branded searches · +0.7% vs prior month · -2.1 points

  4. 4.ECHO

    1.5%

    held 4th · 730 estimated branded searches · +14.1% vs prior month · +0.1 points

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 18.2K to 11.5K.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand decreased from 29% to 24.1%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 29% in October 2025 and was lowest at 22.8% in December 2025.

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

Which lawn mower brands compete with Husqvarna?

Husqvarna against lawn mower brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna, Masport, Cub Cadet, Victa. The figures are in the table below the chart.

View monthly share of search table
MonthSTIHLHusqvarnaMasportCub CadetVictaRover
Oct 202541.7%37%12.7%5.4%2.6%0.61%
Nov 202545.2%33.8%12.2%5.3%2.8%0.58%
Dec 202547.6%33.4%10.6%5%2.6%0.68%
Jan 202645.8%33.6%11.9%5.2%2.9%0.65%
Feb 202644.9%34.1%12%5.8%2.6%0.66%
Mar 202644.2%35.5%12.7%4.7%2.3%0.54%
Apr 202644.3%34.2%14.4%4.2%2.3%0.6%
May 202647.6%33.5%12.6%3.8%2%0.48%
Jun 202646.1%32.9%14.6%4.3%1.7%0.39%
Jul 202646.8%33.5%14.2%3.5%1.7%0.35%
Aug 202646.5%31.9%14.4%4.1%2.6%0.44%
Sep 2026——————

  1. 1.STIHL

    46.5%

    held 1st · 16.8K estimated branded searches · +4.9% vs prior month · -0.3 points

  2. 2.Husqvarna

    31.9%

    held 2nd · 11.5K estimated branded searches · +0.7% vs prior month · -1.6 points

  3. 3.Masport

    14.4%

    held 3rd · 5.2K estimated branded searches · +7.2% vs prior month · +0.2 points

  4. 4.Cub Cadet

    4.1%

    held 4th · 1.5K estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Victa

    2.6%

    held 5th · 920 estimated branded searches · +61.4% vs prior month · +0.9 points

  6. 6.Rover

    0.44%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand decreased from 37% to 31.9%.

How did search popularity change for New Zealand lawn mower brands in August 2026?

  1. In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.

  2. In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.

  3. In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.

  4. Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.

  5. Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.

  6. Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna com
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna near me
  • husqvarna nz
  • husqvarna online
  • husqvarna ride on mower
  • husqvarna shop near me
  • husqvarna store near me
  • husqvarna weed eater
  • husqvarna zero turn lawn mowers

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How the Brand Demand Index is measured

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