Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 40.9% of all New Zealand lawn edger brand searches, placing Husqvarna second out of eight brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, Husqvarna appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Husqvarna is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DeWaltShare of searches 54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 40.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. RyobiShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. StihlShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ECHOShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn edger brands compete with Husqvarna?

Husqvarna against lawn edger brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.7%54.7%2.4%1.3%0.48%0.58%0.48%0.37%
Nov 202547.6%46.6%2.8%1.4%0.5%0.63%0.27%0.32%
Dec 202543.9%49.7%2.9%1.2%0.64%0.81%0.41%0.52%
Jan 202642.9%50%3.1%1.5%0.53%0.99%0.35%0.64%
Feb 202644.9%49.3%2.4%1.1%0.51%0.8%0.34%0.51%
Mar 202645.8%48.8%2.5%0.93%0.52%0.64%0.35%0.41%
Apr 202645.5%48.9%3%0.93%0.41%0.41%0.47%0.29%
May 202648.6%47.3%1.8%0.74%0.52%0.4%0.34%0.29%
Jun 202656.2%40.6%1.2%0.47%0.41%0.41%0.47%0.23%
Jul 202654.1%42.8%1.2%0.57%0.45%0.25%0.51%0.13%
Aug 202655.6%41%1.3%0.61%0.43%0.31%0.49%0.24%
Sep 202654%40.9%2.3%0.85%0.63%0.51%0.46%0.28%

  1. 1.DeWalt

    54%

    Held 1st. 9.5K estimated branded searches, +4.3% vs prior month. Share -1.6 points.

  2. 2.Husqvarna

    40.9%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share 0 points.

  3. 3.Ryobi

    2.3%

    Held 3rd. 410 estimated branded searches, +86.4% vs prior month. Share +1 points.

  4. 4.Stihl

    0.85%

    Held 4th. 150 estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.ECHO

    0.63%

    Moved from 6th to 5th. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.

  6. 6.Makita

    0.51%

    Moved from 7th to 6th. 90 estimated branded searches, +80% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    0.46%

    Moved from 5th to 7th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Ozito

    0.28%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand decreased from 54.7% to 40.9%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand peaked at 54.7% in October 2025 and was lowest at 40.6% in June 2026.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among lawn edger brands in New Zealand.

How did search popularity change for New Zealand lawn edger brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.

  2. In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55.6% to 54%.

  3. In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.

  4. In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.

  5. In September 2026, Greenworks fell from 5th to 7th among lawn edger brands in New Zealand.

  6. Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Shown above
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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