Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 50.1% of all New Zealand power broom brand searches, placing Husqvarna first out of three brands. When we asked both ChatGPT and Google AI Overviews about power broom brands, Husqvarna appeared in three of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Husqvarna is the most searched of 3 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 50.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 48.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ECHOShare of searches 0.97%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top power broom brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power broom brands

5 answers

  • Asked ChatGPT

    “Which power broom brand should I buy in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna

  • Asked ChatGPT

    “What are the best power broom brands in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Asked ChatGPT

    “What's the best power broom brand in New Zealand for driveway cleaning?”

    1. 1Stihl
    2. 2Husqvarna

  • Searched Google, AI Overview

    “best power broom”

    1. 1Stihl

  • Searched Google, AI Overview

    “electric power broom”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which power broom brands compete with Husqvarna?

    Husqvarna against power broom brands in New Zealand, by month

    Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHusqvarnaStihlECHO
    Oct 202559.5%39.9%0.68%
    Nov 202555%44.2%0.74%
    Dec 202550.8%48.4%0.81%
    Jan 202650.5%48.8%0.75%
    Feb 202650.6%48.8%0.63%
    Mar 202654.8%44.5%0.76%
    Apr 202654.2%45.2%0.64%
    May 202649%50.2%0.82%
    Jun 202649.4%49.8%0.84%
    Jul 202648.7%50.6%0.71%
    Aug 202648.1%51.1%0.85%
    Sep 202650.1%48.9%0.97%

    1. 1.Husqvarna

      50.1%

      Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +2.1 points.

    2. 2.Stihl

      48.9%

      Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.2 points.

    3. 3.ECHO

      0.97%

      Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

    Compare popularity between Husqvarna and its closest rivals

    Every comparison with Husqvarna

    33 comparisons

    How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
    • Across the 12 months ending September 2026, Husqvarna’s share of searches among power broom brands in New Zealand decreased from 59.5% to 50.1%.
    • Across the 12 months ending September 2026, Husqvarna’s share of searches among power broom brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 48.1% in August 2026.

    How did search popularity change for New Zealand power broom brands in September 2026?

    3 changes

    1. In September 2026, Husqvarna overtook Stihl to become the leader among power broom brands in New Zealand, with 50.1% of the searches.

    2. In September 2026, Stihl lost share of searches among power broom brands in New Zealand, from 51.1% to 48.9%.

    3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

    How are Husqvarna’s branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • husqvarna
    • husqvarna 236
    • husqvarna 236 chainsaw
    • husqvarna 395xp
    • husqvarna 450
    • husqvarna 562xp
    • husqvarna automower
    • husqvarna chainsaw
    • husqvarna concrete saw
    • husqvarna hamilton
    • husqvarna hedge cutter
    • husqvarna lawn mower
    • husqvarna leaf blower
    • husqvarna line trimmer
    • husqvarna motorbike
    • husqvarna mower
    • husqvarna weed eater

    Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Husqvarna compete?

    Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands5th of 88.2%Show ranking
    Cordless chainsaw brands4th of 614.3%Show ranking
    Leaf blower brands4th of 714.4%Show ranking
    Lawn mower brands3rd of 1020.8%Show ranking
    Stone saw brands4th of 617.9%Show ranking
    Cut off saw brands3rd of 718.7%Show ranking
    Garden tool brands3rd of 1320.1%Show ranking
    Edger brands3rd of 720.8%Show ranking
    Grass trimmer brands4th of 821.7%Show ranking
    Riding lawn mower brands2nd of 724.3%Show ranking
    Earth auger brands2nd of 826.5%Show ranking
    Push mower brands2nd of 834.6%Show ranking
    Walk behind mower brands2nd of 535%Show ranking
    Backpack sprayer brands1st of 736.2%Show ranking
    Snow blower brands2nd of 640.3%Show ranking
    Plate compactor brands2nd of 841.2%Show ranking
    Lawn edger brands2nd of 840.9%Show ranking
    Backpack blower brands2nd of 343.4%Show ranking
    Robotic lawn mower brands1st of 645%Show ranking
    Asphalt cutter brands1st of 449.2%Show ranking
    Brush blade brands1st of 349.6%Show ranking
    Power broom brands1st of 350.1%Shown above
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