Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 20.1% of all New Zealand garden tool brand searches, placing Husqvarna third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about garden tool brands, Husqvarna did not appear in any of the answers.

Search and AI answers in September 2026

Husqvarna is the third most searched of 13 competitors and not listed in any AI answer.

  1. MakitaShare of searches 29.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. FiskarsShare of searches 3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+8 more

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. +2 more
  9. Wolf-Garten10th
  10. Husqvarna–
  11. Darlac–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which garden tool brands compete with Husqvarna?

Husqvarna against garden tool brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

  1. 1.Makita

    29.1%

    Held 1st. 10.4K estimated branded searches, +26.8% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    23.7%

    Moved from 3rd to 2nd. 8.5K estimated branded searches, +23.4% vs prior month. Share +1.9 points.

  3. 3.Husqvarna

    20.1%

    Moved from 4th to 3rd. 7.2K estimated branded searches, +7.3% vs prior month. Share -1.1 points.

  4. 4.Stihl

    19.8%

    Moved from 2nd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -3 points.

  5. 5.Fiskars

    3%

    Held 5th. 1.1K estimated branded searches, +0.94% vs prior month. Share -0.4 points.

  6. 6.Gardena

    1.5%

    Moved from 7th to 6th. 540 estimated branded searches, +38.5% vs prior month. Share +0.3 points.

  7. 7.Bahco

    1.1%

    Moved from 6th to 7th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Felco

    0.62%

    Held 8th. 220 estimated branded searches, -26.7% vs prior month. Share -0.3 points.

  9. 9.Wolf-Garten

    0.59%

    Held 9th. 210 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  10. 10.Darlac

    0.11%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  11. 11.Spear & Jackson

    0.11%

    Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  12. 12.Cyclone

    0.08%

    Moved from 13th to 12th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Trojan

    0.08%

    Moved from 12th to 13th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among garden tool brands in New Zealand decreased from 27.9% to 20.1%.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among garden tool brands in New Zealand.

How did search popularity change for New Zealand garden tool brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, Makita gained share of searches among garden tool brands in New Zealand, from 26% to 29.1%.

  3. In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.

  4. In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%.

  5. In September 2026, Cyclone rose from 13th to 12th among garden tool brands in New Zealand.

  6. In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Shown above
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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