Snow blower brands in New Zealand:Which are most popular?
In September 2026, Ryobi was the most searched snow blower brand in New Zealand, accounting for 50% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Toro and Ariens showed up in every answer. Ariens was recommended most often, coming first in two out of five responses.
RyobiShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HusqvarnaShare of searches 40.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ToroShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Honda Power EquipmentShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- AriensShare of searches 0.17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top snow blower brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Toro and Ariens appeared every time. Ariens was recommended most often, coming first in two out of five answers. Honda Power Equipment was second, and Toro was third. Ryobi, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ariens1st
- Honda Power Equipment2nd
- Toro3rd
- Husqvarna4th
- Ryobi–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow blower brands
5 answers
Asked ChatGPT
“Which snow blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow blower brands in New Zealand?”
Asked ChatGPT
“What's the best snow blower brand in New Zealand for driveway clearing?”
Searched Google, AI Overview
“snow blower brands”
Searched Google, AI Overview
“best snow blower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which snow blower brands do people search for most?
This chart shows how often people search Google for each snow blower brand by name. Each line represents a brand's share of searches for all six snow blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, Husqvarna, Toro, Honda Power Equipment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Husqvarna | Toro | Honda Power Equipment | Ariens | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 52.4% | 4.5% | 5.1% | 0.15% | 0% |
| Nov 2025 | 47.9% | 43.2% | 4.2% | 4.6% | 0.13% | 0% |
| Dec 2025 | 52.3% | 39.3% | 4% | 4.1% | 0.14% | 0.05% |
| Jan 2026 | 46.4% | 44.5% | 4.6% | 4.3% | 0.16% | 0.05% |
| Feb 2026 | 40.7% | 48.3% | 4.9% | 5.9% | 0.17% | 0.06% |
| Mar 2026 | 46.4% | 44.6% | 4.6% | 4.2% | 0.21% | 0% |
| Apr 2026 | 42.8% | 48.3% | 5.1% | 3.7% | 0.17% | 0% |
| May 2026 | 39.6% | 50.9% | 5.4% | 3.8% | 0.18% | 0% |
| Jun 2026 | 43.4% | 46.6% | 5.9% | 4% | 0.13% | 0% |
| Jul 2026 | 43% | 47.8% | 5.1% | 3.9% | 0.14% | 0.07% |
| Aug 2026 | 47.2% | 43% | 5.6% | 4% | 0.13% | 0% |
| Sep 2026 | 50% | 40.3% | 4.9% | 4.6% | 0.17% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 8.9K | +21.4% | +2.8 points | |
| 2, held 2nd | 40.3% | 7.2K | +7.3% | -2.7 points | |
| 3, held 3rd | 4.9% | 880 | 0% | -0.7 points | |
| 4, held 4th | 4.6% | 820 | +30.2% | +0.6 points | |
| 5, held 5th | 0.17% | 30 | +50% | 0 points | |
| 6, held 6th | 0% | 0 | — | 0 points |
1.
Ryobi50%
Held 1st. 8.9K estimated branded searches, +21.4% vs prior month. Share +2.8 points.
40.3%
Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.
3.
Toro4.9%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.7 points.
4.6%
Held 4th. 820 estimated branded searches, +30.2% vs prior month. Share +0.6 points.
5.Ariens
0.17%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
0%
Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among snow blower brands in New Zealand?
6 brands
In September 2026, Ryobi was the most searched among snow blower brands in New Zealand, with an estimated 8.9K branded searches, 50% of all searches for the six we track. Husqvarna is in 2nd place, 9.7 percentage points behind at 40.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ryobi | 37.8% → 50% | 52.3%Dec 2025 | 37.8%Oct 2025 | 2nd → 1st |
| Husqvarna | 52.4% → 40.3% | 52.4%Oct 2025 | 39.3%Dec 2025 | 1st → 2nd |
| Toro | 4.5% → 4.9% | 5.9%Jun 2026 | 4%Dec 2025 | 4th → 3rd |
| Honda Power Equipment | 5.1% → 4.6% | 5.9%Feb 2026 | 3.7%Apr 2026 | 3rd → 4th |
| Ariens | 0.15% → 0.17% | 0.21%Mar 2026 | 0.13%Nov 2025 | 5th |
| Greenworks | 0% | 0.07%Jul 2026 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among snow blower brands in New Zealand increased from 37.8% to 50%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand decreased from 52.4% to 40.3%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand decreased from 5.1% to 4.6%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among snow blower brands in New Zealand peaked at 52.3% in December 2025 and was lowest at 37.8% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand peaked at 52.4% in October 2025 and was lowest at 39.3% in December 2025.
- Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending September 2026, Ryobi rose from 2nd to 1st among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Toro rose from 4th to 3rd among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Honda Power Equipment fell from 3rd to 4th among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Ariens and Greenworks held steady: their share of searches among snow blower brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand snow blower brands in September 2026?
4 changes
In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.
In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.
In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.
In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.
Compare popularity between leading brands
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