Brandwave

Ryobi vs Toro:Which is more popular?

In September 2026, Ryobi had more branded searches than Toro among snow blower brands in New Zealand. Ryobi had about 8,920 branded searches, while Toro had 880. Ryobi made up 50% of all snow blower brand searches we track, and Toro accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about snow blower brands, Toro appeared in all five answers and Ryobi in none.

Among snow blower brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 10 searches for every 1 for Toro

Ryobi 8.9K searchesToro 880 searches

Who does AI mention more?

Toro, mentioned in every answer we collected

Toro in 5 of 5Ryobi in 0 of 5

Who does AI recommend more?

Toro, the only one of the two named

Toro first in 5Ryobi never named

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Top snow blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Ryobi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariens1st
  2. Honda Power Equipment2nd
  3. Toro3rd
  4. Husqvarna4th
  5. Ryobi–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ryobi or Toro more popular in search?

This chart shows how often people search Google for Ryobi and Toro by name. Each line represents a brand's share of searches for all six snow blower brands we track, month by month, from searches in New Zealand.

Ryobi and Toro among snow blower brands in New Zealand, by month

Share of searches by month for Ryobi, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaToroHonda Power EquipmentAriensGreenworks
Oct 202537.8%52.4%4.5%5.1%0.15%0%
Nov 202547.9%43.2%4.2%4.6%0.13%0%
Dec 202552.3%39.3%4%4.1%0.14%0.05%
Jan 202646.4%44.5%4.6%4.3%0.16%0.05%
Feb 202640.7%48.3%4.9%5.9%0.17%0.06%
Mar 202646.4%44.6%4.6%4.2%0.21%0%
Apr 202642.8%48.3%5.1%3.7%0.17%0%
May 202639.6%50.9%5.4%3.8%0.18%0%
Jun 202643.4%46.6%5.9%4%0.13%0%
Jul 202643%47.8%5.1%3.9%0.14%0.07%
Aug 202647.2%43%5.6%4%0.13%0%
Sep 202650%40.3%4.9%4.6%0.17%0%

How has the Ryobi and Toro comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Toro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among snow blower brands in New Zealand moved from 37.8% to 50%, and its estimated monthly branded searches moved from 7.4K to 8.9K.
  • Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for New Zealand snow blower brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.

  2. In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

4 branded search terms

  • ryobi
  • ryobi blower
  • ryobi hand blower
  • ryobi tool

Toro

1 branded search term

  • toro

How the Brand Demand Index is measured

Other head-to-heads among snow blower brands

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