Brandwave

How popular isToro?

In September 2026, people searched for Toro by name about 880 times in New Zealand, about the same as the previous year. These searches made up 4.9% of all New Zealand snow blower brand searches, placing Toro third out of six brands. When we asked both ChatGPT and Google AI Overviews about snow blower brands, Toro appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Toro is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. RyobiShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 40.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ToroShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Honda Power EquipmentShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AriensShare of searches 0.17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top snow blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro appeared in all five answers. Toro is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariens1st
  2. Honda Power Equipment2nd
  3. Toro3rd
  4. Husqvarna4th
  5. Ryobi–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which snow blower brands compete with Toro?

Toro against snow blower brands in New Zealand, by month

Share of searches by month for Ryobi, Husqvarna, Toro, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaToroHonda Power EquipmentAriensGreenworks
Oct 202537.8%52.4%4.5%5.1%0.15%0%
Nov 202547.9%43.2%4.2%4.6%0.13%0%
Dec 202552.3%39.3%4%4.1%0.14%0.05%
Jan 202646.4%44.5%4.6%4.3%0.16%0.05%
Feb 202640.7%48.3%4.9%5.9%0.17%0.06%
Mar 202646.4%44.6%4.6%4.2%0.21%0%
Apr 202642.8%48.3%5.1%3.7%0.17%0%
May 202639.6%50.9%5.4%3.8%0.18%0%
Jun 202643.4%46.6%5.9%4%0.13%0%
Jul 202643%47.8%5.1%3.9%0.14%0.07%
Aug 202647.2%43%5.6%4%0.13%0%
Sep 202650%40.3%4.9%4.6%0.17%0%

  1. 1.Ryobi

    50%

    Held 1st. 8.9K estimated branded searches, +21.4% vs prior month. Share +2.8 points.

  2. 2.Husqvarna

    40.3%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.

  3. 3.Toro

    4.9%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Honda Power Equipment

    4.6%

    Held 4th. 820 estimated branded searches, +30.2% vs prior month. Share +0.6 points.

  5. 5.Ariens

    0.17%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

  6. 6.Greenworks

    0%

    Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Toro and its closest rivals

Every comparison with Toro

3 comparisons

How has branded search demand for Toro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro in New Zealand held steady at 880.
  • Across the 12 months ending September 2026, Toro’s share of searches among snow blower brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 4% in December 2025.
  • Across the 12 months ending September 2026, Toro rose from 4th to 3rd among snow blower brands in New Zealand.

How did search popularity change for New Zealand snow blower brands in September 2026?

4 changes

  1. In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.

  2. In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.

  3. In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.

  4. In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

How are Toro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toro

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How the Brand Demand Index is measured

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