Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 40.3% of all New Zealand snow blower brand searches, placing Husqvarna second out of six brands. When we asked both ChatGPT and Google AI Overviews about snow blower brands, Husqvarna appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Husqvarna is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 40.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ToroShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Honda Power EquipmentShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AriensShare of searches 0.17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top snow blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariens1st
  2. Honda Power Equipment2nd
  3. Toro3rd
  4. Husqvarna4th
  5. Ryobi–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which snow blower brands compete with Husqvarna?

Husqvarna against snow blower brands in New Zealand, by month

Share of searches by month for Ryobi, Husqvarna, Toro, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaToroHonda Power EquipmentAriensGreenworks
Oct 202537.8%52.4%4.5%5.1%0.15%0%
Nov 202547.9%43.2%4.2%4.6%0.13%0%
Dec 202552.3%39.3%4%4.1%0.14%0.05%
Jan 202646.4%44.5%4.6%4.3%0.16%0.05%
Feb 202640.7%48.3%4.9%5.9%0.17%0.06%
Mar 202646.4%44.6%4.6%4.2%0.21%0%
Apr 202642.8%48.3%5.1%3.7%0.17%0%
May 202639.6%50.9%5.4%3.8%0.18%0%
Jun 202643.4%46.6%5.9%4%0.13%0%
Jul 202643%47.8%5.1%3.9%0.14%0.07%
Aug 202647.2%43%5.6%4%0.13%0%
Sep 202650%40.3%4.9%4.6%0.17%0%

  1. 1.Ryobi

    50%

    Held 1st. 8.9K estimated branded searches, +21.4% vs prior month. Share +2.8 points.

  2. 2.Husqvarna

    40.3%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.

  3. 3.Toro

    4.9%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Honda Power Equipment

    4.6%

    Held 4th. 820 estimated branded searches, +30.2% vs prior month. Share +0.6 points.

  5. 5.Ariens

    0.17%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

  6. 6.Greenworks

    0%

    Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand decreased from 52.4% to 40.3%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among snow blower brands in New Zealand peaked at 52.4% in October 2025 and was lowest at 39.3% in December 2025.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among snow blower brands in New Zealand.

How did search popularity change for New Zealand snow blower brands in September 2026?

4 changes

  1. In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.

  2. In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.

  3. In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.

  4. In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Shown above
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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