Power broom brands in New Zealand:Which are most popular?
In September 2026, Husqvarna was the most searched power broom brand in New Zealand, accounting for 50.1% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl was mentioned most often, in four of the five answers. Stihl was recommended most often, coming first in all three responses that gave a list.
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Top power broom brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl was mentioned most often, in four of the five answers. Stihl was recommended most often, coming first in all three answers that gave a list. Husqvarna was second, and ECHO was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about power broom brands
5 answers
Asked ChatGPT
“Which power broom brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power broom brands in New Zealand?”
Asked ChatGPT
“What's the best power broom brand in New Zealand for driveway cleaning?”
Searched Google, AI Overview
“best power broom”
Searched Google, AI Overview
“electric power broom”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which power broom brands do people search for most?
This chart shows how often people search Google for each power broom brand by name. Each line represents a brand's share of searches for all three power broom brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 59.5% | 39.9% | 0.68% |
| Nov 2025 | 55% | 44.2% | 0.74% |
| Dec 2025 | 50.8% | 48.4% | 0.81% |
| Jan 2026 | 50.5% | 48.8% | 0.75% |
| Feb 2026 | 50.6% | 48.8% | 0.63% |
| Mar 2026 | 54.8% | 44.5% | 0.76% |
| Apr 2026 | 54.2% | 45.2% | 0.64% |
| May 2026 | 49% | 50.2% | 0.82% |
| Jun 2026 | 49.4% | 49.8% | 0.84% |
| Jul 2026 | 48.7% | 50.6% | 0.71% |
| Aug 2026 | 48.1% | 51.1% | 0.85% |
| Sep 2026 | 50.1% | 48.9% | 0.97% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.1% | 7.3K | +7.2% | +2.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 48.9% | 7.1K | -1.5% | -2.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.97% | 140 | +16.7% | +0.1 points |
50.1%
Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +2.1 points.
2.
Stihl48.9%
Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.2 points.
3.
ECHO0.97%
Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
Which brand is most popular in search among power broom brands in New Zealand?
3 brands
In September 2026, Husqvarna was the most searched among power broom brands in New Zealand, with an estimated 7.3K branded searches, 50.1% of all searches for the three we track. Stihl is in 2nd place, 1.2 percentage points behind at 48.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Husqvarna | 59.5% → 50.1% | 59.5%Oct 2025 | 48.1%Aug 2026 | 1st |
| Stihl | 39.9% → 48.9% | 51.1%Aug 2026 | 39.9%Oct 2025 | 2nd |
| ECHO | 0.68% → 0.97% | 0.97%Sep 2026 | 0.63%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Husqvarna’s share of searches among power broom brands in New Zealand decreased from 59.5% to 50.1%.
- Across the 12 months ending September 2026, Stihl’s share of searches among power broom brands in New Zealand increased from 39.9% to 48.9%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among power broom brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 48.1% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among power broom brands in New Zealand peaked at 51.1% in August 2026 and was lowest at 39.9% in October 2025.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among power broom brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand power broom brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among power broom brands in New Zealand, with 50.1% of the searches.
In September 2026, Stihl lost share of searches among power broom brands in New Zealand, from 51.1% to 48.9%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
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