Backpack blower brands in New Zealand:Which are most popular?
In September 2026, Stihl was the most searched backpack blower brand in New Zealand, accounting for 55.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl showed up in every answer. Stihl was recommended most often, coming first in two out of three responses that gave a list.
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Top backpack blower brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Stihl appeared every time. Stihl was recommended most often, coming first in two out of three answers that gave a list. Husqvarna and ECHO tied for second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about backpack blower brands
4 answers
Asked ChatGPT
“Which backpack blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best backpack blower brands in New Zealand?”
Asked ChatGPT
“What's the best backpack blower brand in New Zealand for garden cleanup?”
Searched Google, AI Overview
“leaf blower nz”
Searched Google, AI Overview
“backpack blower brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which backpack blower brands do people search for most?
This chart shows how often people search Google for each backpack blower brand by name. Each line represents a brand's share of searches for all three backpack blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Husqvarna | ECHO |
|---|---|---|---|
| Oct 2025 | 47.6% | 51.8% | 0.6% |
| Nov 2025 | 52.5% | 46.9% | 0.63% |
| Dec 2025 | 55.7% | 43.6% | 0.7% |
| Jan 2026 | 55.2% | 44.1% | 0.66% |
| Feb 2026 | 55.3% | 44.2% | 0.55% |
| Mar 2026 | 52.1% | 47.2% | 0.66% |
| Apr 2026 | 53% | 46.5% | 0.55% |
| May 2026 | 56.9% | 42.4% | 0.71% |
| Jun 2026 | 55.9% | 43.4% | 0.74% |
| Jul 2026 | 56.7% | 42.7% | 0.63% |
| Aug 2026 | 57.1% | 42.2% | 0.75% |
| Sep 2026 | 55.7% | 43.4% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 9.3K | +1.6% | -1.4 points | |
| 2, held 2nd | 43.4% | 7.3K | +7.2% | +1.3 points | |
| 3, held 3rd | 0.84% | 140 | +16.7% | +0.1 points |
Which brand is most popular in search among backpack blower brands in New Zealand?
3 brands
In September 2026, Stihl was the most searched among backpack blower brands in New Zealand, with an estimated 9.3K branded searches, 55.7% of all searches for the three we track. Husqvarna is in 2nd place, 12.3 percentage points behind at 43.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Stihl | 47.6% → 55.7% | 57.1%Aug 2026 | 47.6%Oct 2025 | 2nd → 1st |
 Husqvarna | 51.8% → 43.4% | 51.8%Oct 2025 | 42.2%Aug 2026 | 1st → 2nd |
 ECHO | 0.6% → 0.84% | 0.84%Sep 2026 | 0.55%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand increased from 47.6% to 55.7%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand decreased from 51.8% to 43.4%.
- Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand peaked at 57.1% in August 2026 and was lowest at 47.6% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand peaked at 51.8% in October 2025 and was lowest at 42.2% in August 2026.
- Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among backpack blower brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among backpack blower brands in New Zealand.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among backpack blower brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand backpack blower brands in September 2026?
3 changes
In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.
In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
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