Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 43.4% of all New Zealand backpack blower brand searches, placing Husqvarna second out of three brands. When we asked both ChatGPT and Google AI Overviews about backpack blower brands, Husqvarna appeared in three of the four answers and was the joint second most recommended of the three.

Search and AI answers in September 2026

Husqvarna is the second most searched of 3 competitors and the joint second most recommended in AI answers.

  1. StihlShare of searches 55.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. HusqvarnaShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. ECHOShare of searches 0.84%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top backpack blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna is the joint second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about backpack blower brands

4 answers

  • Asked ChatGPT

    “Which backpack blower brand should I buy in New Zealand?”

    1. 1ECHO
    2. 2Stihl
    3. 3Husqvarna

  • Asked ChatGPT

    “What are the best backpack blower brands in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Asked ChatGPT

    “What's the best backpack blower brand in New Zealand for garden cleanup?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Searched Google, AI Overview

    “leaf blower nz”

    1. 1Stihl

  • Searched Google, AI Overview

    “backpack blower brands”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack blower brands compete with Husqvarna?

Husqvarna against backpack blower brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaECHO
Oct 202547.6%51.8%0.6%
Nov 202552.5%46.9%0.63%
Dec 202555.7%43.6%0.7%
Jan 202655.2%44.1%0.66%
Feb 202655.3%44.2%0.55%
Mar 202652.1%47.2%0.66%
Apr 202653%46.5%0.55%
May 202656.9%42.4%0.71%
Jun 202655.9%43.4%0.74%
Jul 202656.7%42.7%0.63%
Aug 202657.1%42.2%0.75%
Sep 202655.7%43.4%0.84%

  1. 1.Stihl

    55.7%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -1.4 points.

  2. 2.Husqvarna

    43.4%

    Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.3 points.

  3. 3.ECHO

    0.84%

    Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand decreased from 51.8% to 43.4%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand peaked at 51.8% in October 2025 and was lowest at 42.2% in August 2026.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among backpack blower brands in New Zealand.

How did search popularity change for New Zealand backpack blower brands in September 2026?

3 changes

  1. In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.

  2. In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Shown above
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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