Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Husqvarna among backpack blower brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,260. Stihl made up 55.7% of all backpack blower brand searches we track, and Husqvarna accounted for 43.4%. When we asked ChatGPT and Google AI Overviews about backpack blower brands, Stihl appeared in all four answers and Husqvarna in three. Stihl was mentioned before Husqvarna in every answer.

Among backpack blower brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 28% more searches than Husqvarna

Stihl 9.3K searchesHusqvarna 7.3K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 4 of 4Husqvarna in 3 of 4

Who does AI recommend more?

Stihl, named ahead of Husqvarna in every answer

Stihl first in 3Husqvarna never first

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Top backpack blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl appeared in all four answers. Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stihl was listed before Husqvarna in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about backpack blower brands

4 answers

  • Asked ChatGPT

    “Which backpack blower brand should I buy in New Zealand?”

    1. 1ECHO
    2. 2Stihl
    3. 3Husqvarna

  • Asked ChatGPT

    “What are the best backpack blower brands in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Asked ChatGPT

    “What's the best backpack blower brand in New Zealand for garden cleanup?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Searched Google, AI Overview

    “leaf blower nz”

    1. 1Stihl

  • Searched Google, AI Overview

    “backpack blower brands”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all three backpack blower brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among backpack blower brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaECHO
Oct 202547.6%51.8%0.6%
Nov 202552.5%46.9%0.63%
Dec 202555.7%43.6%0.7%
Jan 202655.2%44.1%0.66%
Feb 202655.3%44.2%0.55%
Mar 202652.1%47.2%0.66%
Apr 202653%46.5%0.55%
May 202656.9%42.4%0.71%
Jun 202655.9%43.4%0.74%
Jul 202656.7%42.7%0.63%
Aug 202657.1%42.2%0.75%
Sep 202655.7%43.4%0.84%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand moved from 51.8% to 43.4%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand moved from 47.6% to 55.7%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand backpack blower brands in September 2026?

2 changes

  1. In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.

  2. In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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