Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.84% of all New Zealand backpack blower brand searches, placing ECHO third out of three brands. When we asked both ChatGPT and Google AI Overviews about backpack blower brands, ECHO appeared in three of the four answers and was the joint second most recommended of the three.

Search and AI answers in September 2026

ECHO is the third most searched of 3 competitors and the joint second most recommended in AI answers.

  1. StihlShare of searches 55.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. HusqvarnaShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. ECHOShare of searches 0.84%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top backpack blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ECHO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ECHO is the joint second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about backpack blower brands

4 answers

  • Asked ChatGPT

    “Which backpack blower brand should I buy in New Zealand?”

    1. 1ECHO
    2. 2Stihl
    3. 3Husqvarna

  • Asked ChatGPT

    “What are the best backpack blower brands in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Asked ChatGPT

    “What's the best backpack blower brand in New Zealand for garden cleanup?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Searched Google, AI Overview

    “leaf blower nz”

    1. 1Stihl

  • Searched Google, AI Overview

    “backpack blower brands”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack blower brands compete with ECHO?

ECHO against backpack blower brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaECHO
Oct 202547.6%51.8%0.6%
Nov 202552.5%46.9%0.63%
Dec 202555.7%43.6%0.7%
Jan 202655.2%44.1%0.66%
Feb 202655.3%44.2%0.55%
Mar 202652.1%47.2%0.66%
Apr 202653%46.5%0.55%
May 202656.9%42.4%0.71%
Jun 202655.9%43.4%0.74%
Jul 202656.7%42.7%0.63%
Aug 202657.1%42.2%0.75%
Sep 202655.7%43.4%0.84%

  1. 1.Stihl

    55.7%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -1.4 points.

  2. 2.Husqvarna

    43.4%

    Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.3 points.

  3. 3.ECHO

    0.84%

    Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among backpack blower brands in New Zealand held steady, from 0.6% to 0.84%.

How did search popularity change for New Zealand backpack blower brands in September 2026?

3 changes

  1. In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.

  2. In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Shown above
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
Creator with pink hair and a pink jacket

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