How popular isECHO?
In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.96% of all New Zealand brush blade brand searches, placing ECHO third out of three brands. When we asked both ChatGPT and Google AI Overviews about brush blade brands, ECHO did not appear in any of the answers.
ECHO is the third most searched of 3 competitors and not listed in any AI answer.
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Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ECHO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush blade brands compete with ECHO?
Share of searches by month for Husqvarna, Stihl, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.6% | 7.3K | +7.2% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.5% | 7.3K | -1.1% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.96% | 140 | +16.7% | +0.1 points |
49.6%
Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.9 points.
2.
Stihl49.5%
Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -2.1 points.
3.
ECHO0.96%
Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
Compare popularity between ECHO and its closest rivals
Every comparison with ECHO
13 comparisons
How has branded search demand for ECHO changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
- Across the 12 months ending September 2026, ECHO’s share of searches among brush blade brands in New Zealand held steady, from 0.68% to 0.96%.
How did search popularity change for New Zealand brush blade brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are ECHO’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- echo blower
- echo chainsaw
- echo hedge trimmer
- echo leaf blower
- echo trimmer
Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ECHO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chainsaw and outdoor power brands | 6th of 8 | 0.61% | Show ranking |
| Leaf blower brands | 7th of 7 | 0.28% | Show ranking |
| Cut off saw brands | 7th of 7 | 0.36% | Show ranking |
| Edger brands | 7th of 7 | 0.4% | Show ranking |
| Grass trimmer brands | 5th of 8 | 0.42% | Show ranking |
| Earth auger brands | 5th of 8 | 0.51% | Show ranking |
| Backpack sprayer brands | 5th of 7 | 0.71% | Show ranking |
| Lawn edger brands | 5th of 8 | 0.63% | Show ranking |
| Post hole digger brands | 3rd of 3 | 0.8% | Show ranking |
| Backpack blower brands | 3rd of 3 | 0.84% | Show ranking |
| Brush cutter brands | 3rd of 5 | 0.72% | Show ranking |
| Brush blade brands | 3rd of 3 | 0.96% | Shown above |
| Power broom brands | 3rd of 3 | 0.97% | Show ranking |
Is ECHO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.