How popular isHusqvarna?
In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 49.6% of all New Zealand brush blade brand searches, placing Husqvarna first out of three brands. When we asked both ChatGPT and Google AI Overviews about brush blade brands, Husqvarna appeared in two of the five answers and was the second most recommended of the three.
Husqvarna is the most searched of 3 competitors and the second most recommended in AI answers.
Follow Husqvarna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush blade brands compete with Husqvarna?
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.6% | 7.3K | +7.2% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.5% | 7.3K | -1.1% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.96% | 140 | +16.7% | +0.1 points |
49.6%
Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.9 points.
2.
Stihl49.5%
Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -2.1 points.
3.
ECHO0.96%
Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
Compare popularity between Husqvarna and its closest rivals
Every comparison with Husqvarna
33 comparisons
- Honda vs Husqvarna
- Husqvarna vs Makita
- Husqvarna vs Ryobi
- Husqvarna vs Stihl
- DeWalt vs Husqvarna
- Husqvarna vs Ozito
- Husqvarna vs Masport
- Husqvarna vs John Deere
- Husqvarna vs Milwaukee
- Hilti vs Husqvarna
- Husqvarna vs Kubota
- Husqvarna vs Mikasa
- Fiskars vs Husqvarna
- Husqvarna vs Victa
- Husqvarna vs Toro
- Honda Power Equipment vs Husqvarna
- Husqvarna vs Mammotion
- Husqvarna vs Lawnmaster
- Husqvarna vs Segway Navimow
- Cub Cadet vs Husqvarna
- ECHO vs Husqvarna
- Gardena vs Husqvarna
- Bahco vs Husqvarna
- Husqvarna vs Solo
- Felco vs Husqvarna
- Husqvarna vs Rover
- Husqvarna vs Wolf-Garten
- Bobcat vs Husqvarna
- Husqvarna vs Shindaiwa
- Husqvarna vs Wacker Neuson
- Greenworks vs Husqvarna
- Husqvarna vs Rubi
- Husqvarna vs Spear & Jackson
How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand decreased from 58.9% to 49.6%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand peaked at 58.9% in October 2025 and was lowest at 47.6% in August 2026.
How did search popularity change for New Zealand brush blade brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are Husqvarna’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- husqvarna
- husqvarna 236
- husqvarna 236 chainsaw
- husqvarna 395xp
- husqvarna 450
- husqvarna 562xp
- husqvarna automower
- husqvarna chainsaw
- husqvarna concrete saw
- husqvarna hamilton
- husqvarna hedge cutter
- husqvarna lawn mower
- husqvarna leaf blower
- husqvarna line trimmer
- husqvarna motorbike
- husqvarna mower
- husqvarna weed eater
Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Husqvarna compete?
Is Husqvarna your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.