Husqvarna vs Victa:Which is more popular by branded search in New Zealand?
In August 2026, Husqvarna had more branded searches than Victa among lawn mower brands in New Zealand. Husqvarna was estimated to have 11.5K branded searches compared to Victa’s 920, and held a 31.9% Share of Search versus Victa’s 2.6%.
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Which is more popular in search, Husqvarna or Victa?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Victa. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Husqvarna and Victa comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Victa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand moved from 37% to 31.9%, and its estimated monthly branded searches moved from 18.2K to 11.5K.
- Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 1.3K to 920.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Husqvarna
25 branded search terms
- husqvarna
- husqvarna 236
- husqvarna 236 chainsaw
- husqvarna 395xp
- husqvarna 450
- husqvarna 562xp
- husqvarna automower
- husqvarna chainsaw
- husqvarna com
- husqvarna concrete saw
- husqvarna hamilton
- husqvarna hedge cutter
- husqvarna lawn mower
- husqvarna leaf blower
- husqvarna line trimmer
- husqvarna motorbike
- husqvarna mower
- husqvarna near me
- husqvarna nz
- husqvarna online
- husqvarna ride on mower
- husqvarna shop near me
- husqvarna store near me
- husqvarna weed eater
- husqvarna zero turn lawn mowers
Victa
13 branded search terms
- victa
- victa 560
- victa chainsaw
- victa co nz
- victa lawn mower mustang
- victa lawnmower
- victa mower
- victa mulch master
- victa mulch master 560
- victa mustang
- victa near me
- victa nz
- victa ride on mower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.