Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 18.7% of all New Zealand cut off saw brand searches, placing Husqvarna third out of seven brands. When we asked both ChatGPT and Google AI Overviews about cut off saw brands, Husqvarna appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Husqvarna is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 30.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. StihlShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. MilwaukeeShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top cut off saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Husqvarna3rd
  4. DeWalt4th
  5. Hilti5th
  6. Milwaukee–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cut off saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which cut off saw brands compete with Husqvarna?

Husqvarna against cut off saw brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHusqvarnaStihlMilwaukeeHiltiECHO
Oct 202525.4%16.3%27.4%18.4%5.8%6.3%0.32%
Nov 202523.2%20.4%24.6%20%5.8%5.7%0.33%
Dec 202525.9%16.7%23.7%23%5.9%4.4%0.38%
Jan 202625.7%16.7%23.8%23.2%4.9%5.2%0.36%
Feb 202625.2%17.7%23.4%22.6%5.7%5.1%0.29%
Mar 202625.2%18.3%23.2%18.9%6.1%7.8%0.32%
Apr 202626.1%18%23.6%19.6%5.8%6.6%0.28%
May 202624.9%18.4%21.4%21.9%6.9%6.1%0.36%
Jun 202626.8%22.7%18.8%18.9%7.4%5.1%0.32%
Jul 202627.3%21%19.1%19.8%7.2%5.3%0.28%
Aug 202627.5%20.7%17.9%18.8%9.8%5%0.31%
Sep 202630.5%20.1%18.7%18%7.5%4.8%0.36%

  1. 1.Makita

    30.5%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3 points.

  2. 2.DeWalt

    20.1%

    Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Husqvarna

    18.7%

    Moved from 4th to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.7 points.

  4. 4.Stihl

    18%

    Moved from 3rd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -0.8 points.

  5. 5.Milwaukee

    7.5%

    Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.3 points.

  6. 6.Hilti

    4.8%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.ECHO

    0.36%

    Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand decreased from 27.4% to 18.7%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand peaked at 27.4% in October 2025 and was lowest at 17.9% in August 2026.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among cut off saw brands in New Zealand.

How did search popularity change for New Zealand cut off saw brands in September 2026?

6 changes

  1. In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.

  2. In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%.

  3. In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%.

  4. In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.

  5. In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

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How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Shown above
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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