Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.36% of all New Zealand cut off saw brand searches, placing ECHO seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about cut off saw brands, ECHO did not appear in any of the answers.

Search and AI answers in September 2026

ECHO is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. MakitaShare of searches 30.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. StihlShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. ECHOShare of searches 0.36%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cut off saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Husqvarna3rd
  4. DeWalt4th
  5. Hilti5th
  6. Milwaukee–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cut off saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which cut off saw brands compete with ECHO?

ECHO against cut off saw brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHusqvarnaStihlMilwaukeeHiltiECHO
Oct 202525.4%16.3%27.4%18.4%5.8%6.3%0.32%
Nov 202523.2%20.4%24.6%20%5.8%5.7%0.33%
Dec 202525.9%16.7%23.7%23%5.9%4.4%0.38%
Jan 202625.7%16.7%23.8%23.2%4.9%5.2%0.36%
Feb 202625.2%17.7%23.4%22.6%5.7%5.1%0.29%
Mar 202625.2%18.3%23.2%18.9%6.1%7.8%0.32%
Apr 202626.1%18%23.6%19.6%5.8%6.6%0.28%
May 202624.9%18.4%21.4%21.9%6.9%6.1%0.36%
Jun 202626.8%22.7%18.8%18.9%7.4%5.1%0.32%
Jul 202627.3%21%19.1%19.8%7.2%5.3%0.28%
Aug 202627.5%20.7%17.9%18.8%9.8%5%0.31%
Sep 202630.5%20.1%18.7%18%7.5%4.8%0.36%

  1. 1.Makita

    30.5%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3 points.

  2. 2.DeWalt

    20.1%

    Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Husqvarna

    18.7%

    Moved from 4th to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.7 points.

  4. 4.Stihl

    18%

    Moved from 3rd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -0.8 points.

  5. 5.Milwaukee

    7.5%

    Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.3 points.

  6. 6.Hilti

    4.8%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.ECHO

    0.36%

    Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among cut off saw brands in New Zealand held steady, from 0.32% to 0.36%.

How did search popularity change for New Zealand cut off saw brands in September 2026?

6 changes

  1. In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.

  2. In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%.

  3. In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%.

  4. In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.

  5. In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Shown above
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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