Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.72% of all New Zealand brush cutter brand searches, placing ECHO third out of five brands. When we asked both ChatGPT and Google AI Overviews about brush cutter brands, ECHO appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

ECHO is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 52.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. StihlShare of searches 46.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ECHOShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BoschShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GreenworksShare of searches 0.07%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. ECHO2nd
  3. Makita3rd
  4. Greenworks4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

  • Asked ChatGPT

    “Which brush cutter brand should I buy in New Zealand?”

    1. 1Stihl
    2. 2Makita
    3. 3ECHO

  • Asked ChatGPT

    “What are the best brush cutter brands in New Zealand?”

    1. 1Stihl
    2. 2ECHO
    3. 3Makita

  • Asked ChatGPT

    “What's the best brush cutter brand in New Zealand for thick weeds?”

    1. 1Stihl
    2. 2ECHO

  • Searched Google, AI Overview

    “best brush cutter”

    1. 1Stihl
    2. 2Greenworks

  • Searched Google, AI Overview

    “brush cutter for weeds”

    1. 1Stihl

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which brush cutter brands compete with ECHO?

ECHO against brush cutter brands in New Zealand, by month

Share of searches by month for Makita, Stihl, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlECHOBoschGreenworks
Oct 202548.2%51%0.66%0.07%0.07%
Nov 202543.5%55.5%0.73%0.13%0.07%
Dec 202543.7%55.4%0.73%0.07%0.07%
Jan 202643.6%55.6%0.59%0.13%0.07%
Feb 202643.4%55.9%0.59%0.07%0.07%
Mar 202648.2%51%0.66%0.07%0.07%
Apr 202647.9%51.4%0.51%0.07%0.07%
May 202643.2%56.1%0.59%0.07%0.07%
Jun 202648%51.5%0.51%0.07%0%
Jul 202647.9%51.4%0.51%0.07%0.07%
Aug 202647.6%51.8%0.5%0.07%0.07%
Sep 202652.9%46.2%0.72%0.07%0.07%

  1. 1.Makita

    52.9%

    Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +5.4 points.

  2. 2.Stihl

    46.2%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -5.6 points.

  3. 3.ECHO

    0.72%

    Held 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.

  4. 4.Bosch

    0.07%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Greenworks

    0.07%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among brush cutter brands in New Zealand held steady, from 0.66% to 0.72%.

How did search popularity change for New Zealand brush cutter brands in September 2026?

3 changes

  1. In September 2026, Makita overtook Stihl to become the leader among brush cutter brands in New Zealand, with 52.9% of the searches.

  2. In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 51.8% to 46.2%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Shown above
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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Is ECHO your brand?

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