Brush blade brands in New Zealand:Which are most popular?
In September 2026, Husqvarna was the most searched brush blade brand in New Zealand, accounting for 49.6% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl showed up in every answer. Stihl was recommended most often, coming first in both responses that gave a list.
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Top brush blade brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl appeared every time. Stihl was recommended most often, coming first in both answers that gave a list. Husqvarna was second. ECHO, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush blade brands do people search for most?
This chart shows how often people search Google for each brush blade brand by name. Each line represents a brand's share of searches for all three brush blade brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.6% | 7.3K | +7.2% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.5% | 7.3K | -1.1% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.96% | 140 | +16.7% | +0.1 points |
49.6%
Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.9 points.
2.
Stihl49.5%
Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -2.1 points.
3.
ECHO0.96%
Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
Which brand is most popular in search among brush blade brands in New Zealand?
3 brands
Husqvarna and Stihl share the highest share of searches among brush blade brands in New Zealand, at 49.6% and 49.5% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Husqvarna | 58.9% → 49.6% | 58.9%Oct 2025 | 47.6%Aug 2026 | 1st |
| Stihl | 40.4% → 49.5% | 51.5%Aug 2026 | 40.4%Oct 2025 | 2nd |
| ECHO | 0.68% → 0.96% | 0.96%Sep 2026 | 0.62%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand decreased from 58.9% to 49.6%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand increased from 40.4% to 49.5%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand peaked at 58.9% in October 2025 and was lowest at 47.6% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand peaked at 51.5% in August 2026 and was lowest at 40.4% in October 2025.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among brush blade brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand brush blade brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
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