How popular isStihl?
In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 49.5% of all New Zealand brush blade brand searches, placing Stihl second out of three brands. When we asked both ChatGPT and Google AI Overviews about brush blade brands, Stihl appeared in all answers and was the most recommended of the three.
Stihl is the second most searched of 3 competitors and the most recommended in AI answers.
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Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Stihl is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush blade brands compete with Stihl?
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.6% | 7.3K | +7.2% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.5% | 7.3K | -1.1% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.96% | 140 | +16.7% | +0.1 points |
49.6%
Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.9 points.
2.
Stihl49.5%
Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -2.1 points.
3.
ECHO0.96%
Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
Compare popularity between Stihl and its closest rivals
Every comparison with Stihl
34 comparisons
- Honda vs Stihl
- Makita vs Stihl
- Ryobi vs Stihl
- Husqvarna vs Stihl
- Karcher vs Stihl
- DeWalt vs Stihl
- Ozito vs Stihl
- Masport vs Stihl
- Milwaukee vs Stihl
- Hilti vs Stihl
- Fiskars vs Stihl
- Stihl vs Victa
- Honda Power Equipment vs Stihl
- Mammotion vs Stihl
- Lawnmaster vs Stihl
- Segway Navimow vs Stihl
- Cub Cadet vs Stihl
- ECHO vs Stihl
- Gardena vs Stihl
- Nilfisk vs Stihl
- Silky vs Stihl
- Bahco vs Stihl
- Solo vs Stihl
- Gerni vs Stihl
- Felco vs Stihl
- Rover vs Stihl
- Stihl vs Wolf-Garten
- Bobcat vs Stihl
- Shindaiwa vs Stihl
- Stihl vs Wacker Neuson
- Greenworks vs Stihl
- ARS vs Stihl
- Rubi vs Stihl
- Spear & Jackson vs Stihl
How has branded search demand for Stihl changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand increased from 40.4% to 49.5%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand peaked at 51.5% in August 2026 and was lowest at 40.4% in October 2025.
How did search popularity change for New Zealand brush blade brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are Stihl’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 500i stihl
- stihl
- stihl air blower
- stihl blower
- stihl brush cutter
- stihl chainsaw
- stihl concrete saw
- stihl edger
- stihl hedge trimmer
- stihl lawn edger
- stihl lawn mower
- stihl line trimmer
- stihl mower
- stihl pole saw
- stihl weed eater
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Where does Stihl compete?
Is Stihl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.