STIHL vs Victa:Which is more popular by branded search in New Zealand?
In August 2026, STIHL had more branded searches than Victa among lawn mower brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Victa’s 920, and held a 46.5% Share of Search versus Victa’s 2.6%.
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Which is more popular in search, STIHL or Victa?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for STIHL, Victa. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the STIHL and Victa comparison changed over the last 12 months?
3 findings
- STIHL was ahead of Victa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand moved from 41.7% to 46.5%, and its estimated monthly branded searches moved from 20.5K to 16.8K.
- Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 1.3K to 920.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using STIHL’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
STIHL
24 branded search terms
- 500i stihl
- ms 170 stihl
- ms 180 stihl
- stihl
- stihl air blower
- stihl blower
- stihl brush cutter
- stihl chainsaw
- stihl co nz
- stihl concrete saw
- stihl fs38
- stihl hedge trimmer
- stihl lawn mower
- stihl line trimmer
- stihl mower
- stihl ms250
- stihl near me
- stihl nz
- stihl online
- stihl pole saw
- stihl ride on mower
- stihl shop near me
- stihl weed eater
- stihlshop co nz
Victa
13 branded search terms
- victa
- victa 560
- victa chainsaw
- victa co nz
- victa lawn mower mustang
- victa lawnmower
- victa mower
- victa mulch master
- victa mulch master 560
- victa mustang
- victa near me
- victa nz
- victa ride on mower
Put your own brand in this comparison
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