Pruning saw brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched pruning saw brand in New Zealand, accounting for 37.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Silky and Bahco showed up in every answer. Silky was recommended most often, coming first in every response.
MakitaShare of searches 37.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StihlShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FiskarsShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
SilkyShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top pruning saw brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Silky and Bahco appeared every time. Silky was recommended most often, coming first in every answer. Bahco was second, and ARS was third. Makita, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruning saw brands
5 answers
Asked ChatGPT
“Which pruning saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pruning saw brands in New Zealand?”
Asked ChatGPT
“What's the best pruning saw brand in New Zealand for garden pruning?”
Searched Google, AI Overview
“pruning saw nz”
Searched Google, AI Overview
“hand pruning saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which pruning saw brands do people search for most?
This chart shows how often people search Google for each pruning saw brand by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Stihl, DeWalt, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | DeWalt | Fiskars | Silky | Bahco | ARS | Felco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 38.7% | 21.4% | 3.9% | 1.2% | 0.9% | 0.17% | 0.17% |
| Nov 2025 | 28.4% | 41.1% | 25% | 3.1% | 1.2% | 0.93% | 0.23% | 0.12% |
| Dec 2025 | 30.7% | 42.7% | 19.8% | 3.9% | 1.1% | 1.3% | 0.33% | 0.23% |
| Jan 2026 | 31.1% | 42.8% | 20.3% | 3.2% | 1.2% | 1.1% | 0.2% | 0.13% |
| Feb 2026 | 31.3% | 41.9% | 22% | 2.4% | 1% | 1.1% | 0.17% | 0.13% |
| Mar 2026 | 32.7% | 37.9% | 23.8% | 2.6% | 1.4% | 1.1% | 0.28% | 0.14% |
| Apr 2026 | 33.5% | 37.9% | 23% | 2.9% | 1.2% | 1.1% | 0.18% | 0.11% |
| May 2026 | 31.7% | 39.2% | 23.4% | 2.9% | 1.1% | 1.3% | 0.19% | 0.16% |
| Jun 2026 | 33.5% | 32.6% | 28.3% | 2.4% | 1.4% | 1.3% | 0.27% | 0.23% |
| Jul 2026 | 33.9% | 33.4% | 26% | 3.3% | 1.5% | 1.4% | 0.28% | 0.24% |
| Aug 2026 | 34.8% | 32.8% | 26.2% | 3% | 1.4% | 1.3% | 0.27% | 0.23% |
| Sep 2026 | 37.1% | 32.8% | 24.4% | 2.8% | 1.3% | 1.2% | 0.19% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 12K | +14.3% | +2.3 points | |
| 2, held 2nd | 32.8% | 10.6K | +7.4% | 0 points | |
| 3, held 3rd | 24.4% | 7.9K | 0% | -1.8 points | |
| 4, held 4th | 2.8% | 920 | +3.4% | -0.1 points | |
| 5, held 5th | 1.3% | 420 | -2.3% | -0.1 points | |
| 6, held 6th | 1.2% | 390 | 0% | -0.1 points | |
| 7, held 7th | 0.19% | 60 | -25% | -0.1 points | |
| 8, held 8th | 0.15% | 50 | -28.6% | -0.1 points |
1.
Makita37.1%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.3 points.
2.
Stihl32.8%
Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share 0 points.
3.
DeWalt24.4%
Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
Fiskars2.8%
Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.1 points.
5.
Silky1.3%
Held 5th. 420 estimated branded searches, -2.3% vs prior month. Share -0.1 points.
6.
Bahco1.2%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
ARS0.19%
Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Felco0.15%
Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
Which brand is most popular in search among pruning saw brands in New Zealand?
8 brands
In September 2026, Makita was the most searched among pruning saw brands in New Zealand, with an estimated 12K branded searches, 37.1% of all searches for the eight we track. Stihl is in 2nd place, 4.3 percentage points behind at 32.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 33.5% → 37.1% | 37.1%Sep 2026 | 28.4%Nov 2025 | 2nd → 1st |
| Stihl | 38.7% → 32.8% | 42.8%Jan 2026 | 32.6%Jun 2026 | 1st → 2nd |
| DeWalt | 21.4% → 24.4% | 28.3%Jun 2026 | 19.8%Dec 2025 | 3rd |
| Fiskars | 3.9% → 2.8% | 3.9%Oct 2025 | 2.4%Feb 2026 | 4th |
| Silky | 1.2% → 1.3% | 1.5%Jul 2026 | 1%Feb 2026 | 5th |
| Bahco | 0.9% → 1.2% | 1.4%Jul 2026 | 0.9%Oct 2025 | 6th |
| ARS | 0.17% → 0.19% | 0.33%Dec 2025 | 0.17%Feb 2026 | 7th |
| Felco | 0.17% → 0.15% | 0.24%Jul 2026 | 0.11%Apr 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand increased from 33.5% to 37.1%.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand decreased from 38.7% to 32.8%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand increased from 21.4% to 24.4%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand decreased from 3.9% to 2.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand peaked at 37.1% in September 2026 and was lowest at 28.4% in November 2025.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand peaked at 42.8% in January 2026 and was lowest at 32.6% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand peaked at 28.3% in June 2026 and was lowest at 19.8% in December 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.4% in February 2026.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among pruning saw brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among pruning saw brands in New Zealand.
- Across the 12 months ending September 2026, Silky, Bahco, ARS and Felco held steady: their share of searches among pruning saw brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pruning saw brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.
In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026.
Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.
Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.
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