Fiskars vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Fiskars among garden tool brands in New Zealand. Stihl had about 7,080 branded searches, while Fiskars had 1,070. Stihl made up 19.8% of all garden tool brand searches we track, and Fiskars accounted for 3%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Fiskars appeared in all five answers and Stihl in four. Fiskars was mentioned before Stihl in four out of five answers.
Who do people search for more?
Stihl, about 7 searches for every 1 for Fiskars
Who does AI mention more?
Fiskars, mentioned in every answer we collected
Who does AI recommend more?
Fiskars, named ahead of Stihl in 4 of 5 answers
Follow Fiskars vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top garden tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was listed before Stihl in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about garden tool brands
5 answers
Asked ChatGPT
“Which garden tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden tool brands in New Zealand?”
Asked ChatGPT
“What's the best garden tool brand in New Zealand for pruning and trimming?”
Searched Google, AI Overview
“gardening tools nz”
Searched Google, AI Overview
“secateurs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiskars or Stihl more popular in search?
This chart shows how often people search Google for Fiskars and Stihl by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Husqvarna | Stihl | Fiskars | Gardena | Bahco | Felco | Wolf-Garten | Darlac | Spear & Jackson | Cyclone | Trojan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 19.3% | 27.9% | 18.9% | 3.5% | 2% | 0.7% | 0.3% | 0.43% | 0.11% | 0.19% | 0.05% | 0.11% |
| Nov 2025 | 23.6% | 25% | 24% | 19.7% | 3% | 2.7% | 0.75% | 0.35% | 0.42% | 0.07% | 0.16% | 0.07% | 0.14% |
| Dec 2025 | 23.5% | 25.7% | 21.2% | 20.6% | 3.5% | 3.1% | 0.96% | 0.52% | 0.52% | 0.07% | 0.22% | 0.07% | 0.12% |
| Jan 2026 | 24.7% | 22.3% | 23% | 22.6% | 3.2% | 2% | 0.86% | 0.4% | 0.38% | 0.13% | 0.13% | 0.08% | 0.13% |
| Feb 2026 | 25.4% | 19.6% | 24.7% | 24.2% | 2.6% | 1.3% | 0.91% | 0.46% | 0.43% | 0.09% | 0.14% | 0.09% | 0.14% |
| Mar 2026 | 25.1% | 22.7% | 24.6% | 20.4% | 2.8% | 1.6% | 0.93% | 0.76% | 0.58% | 0.18% | 0.15% | 0.09% | 0.15% |
| Apr 2026 | 25.8% | 20.4% | 25.5% | 21.6% | 3% | 1% | 0.97% | 0.61% | 0.46% | 0.15% | 0.21% | 0.06% | 0.15% |
| May 2026 | 24.5% | 16.7% | 25.2% | 26.1% | 3.3% | 1.2% | 1.2% | 0.79% | 0.49% | 0.15% | 0.12% | 0.09% | 0.15% |
| Jun 2026 | 26.7% | 19.1% | 23.4% | 23.9% | 3% | 1% | 1.3% | 0.74% | 0.44% | 0.13% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 26.5% | 18.4% | 23% | 24.2% | 3.9% | 0.96% | 1.3% | 0.82% | 0.58% | 0.14% | 0.14% | 0.07% | 0.1% |
| Aug 2026 | 26% | 21.8% | 21.3% | 22.8% | 3.4% | 1.2% | 1.2% | 0.95% | 0.76% | 0.16% | 0.16% | 0.1% | 0.13% |
| Sep 2026 | 29.1% | 23.7% | 20.1% | 19.8% | 3% | 1.5% | 1.1% | 0.62% | 0.59% | 0.11% | 0.11% | 0.08% | 0.08% |
How has the Fiskars and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among garden tool brands in New Zealand moved from 3.5% to 3%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Stihl’s share of searches among garden tool brands in New Zealand moved from 18.9% to 19.8%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand garden tool brands in September 2026?
3 changes
In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.
In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.
Estimated monthly branded searches for Fiskars in New Zealand fell 16.4% over 12 measured months, from 1.3K to 1.1K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden tool brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.