Garden tool brands in New Zealand:Which brands are most popular in search?
In August 2026, Fiskars was the most searched among garden tool brands in New Zealand, with an estimated 1.8K branded searches and 71.2% estimated Share of Search within this set.
Fiskars71.2%Wolf-Garten12.8%
Felco12%- Cyclone2%
Darlac2%
Follow garden tool brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the garden tool and pruning brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiskars, Wolf-Garten, Felco, Cyclone, Darlac. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiskars | Wolf-Garten | Felco | Cyclone | Darlac |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 12.7% | 5% | 1.8% | 1.8% |
| Nov 2025 | 76.8% | 13.2% | 6.6% | 2.2% | 1.3% |
| Dec 2025 | 76.3% | 12.4% | 7.9% | 2.3% | 1.1% |
| Jan 2026 | 78.8% | 10.2% | 6.6% | 2.2% | 2.2% |
| Feb 2026 | 77.1% | 11.2% | 7.8% | 2.4% | 1.5% |
| Mar 2026 | 70.5% | 12.7% | 11.8% | 2.3% | 2.7% |
| Apr 2026 | 76.4% | 10.5% | 9.1% | 1.8% | 2.3% |
| May 2026 | 79.1% | 8.2% | 9.2% | 1.8% | 1.8% |
| Jun 2026 | 82.7% | 7.2% | 7.2% | 1.6% | 1.3% |
| Jul 2026 | 81.3% | 8.2% | 7.9% | 1.3% | 1.3% |
| Aug 2026 | 71.2% | 12.8% | 12% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 1.8K | -28.2% | -10.1 points | |
| 2, held 2nd | 12.8% | 320 | +28% | +4.6 points | |
| 3, held 3rd | 12% | 300 | +25% | +4.1 points | |
| 4, held 4th | 2% | 50 | +25% | +0.7 points | |
| 5, held 5th | 2% | 50 | +25% | +0.7 points |
1.
Fiskars71.2%
held 1st · 1.8K estimated branded searches · -28.2% vs prior month · -10.1 points
12.8%
held 2nd · 320 estimated branded searches · +28% vs prior month · +4.6 points
3.
Felco12%
held 3rd · 300 estimated branded searches · +25% vs prior month · +4.1 points
4.Cyclone
2%
held 4th · 50 estimated branded searches · +25% vs prior month · +0.7 points
5.
Darlac2%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.7 points
Compare search popularity between leading brands
- Fiskars vs Felco: compare search popularity
- Fiskars vs Cyclone: compare search popularity
- Fiskars vs Darlac: compare search popularity
- Wolf-Garten vs Felco: compare search popularity
- Wolf-Garten vs Darlac: compare search popularity
- Felco vs Cyclone: compare search popularity
- Felco vs Darlac: compare search popularity
- Cyclone vs Darlac: compare search popularity
- Compare any of these brands
Which brand is most popular in search among garden tool brands in New Zealand?
5 brands
In August 2026, Fiskars was the most searched among garden tool brands in New Zealand, with an estimated 1.8K branded searches and 71.2% estimated Share of Search within this set. Wolf-Garten is in 2nd place, 58.4 percentage points behind at 12.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fiskars | 78.7% → 71.2% | 82.7%Jun 2026 | 70.5%Mar 2026 | 1st |
| Wolf-Garten | 12.7% → 12.8% | 13.2%Nov 2025 | 7.2%Jun 2026 | 2nd |
| Felco | 5% → 12% | 12%Aug 2026 | 5%Oct 2025 | 3rd |
| Cyclone | 1.8% → 2% | 2.4%Feb 2026 | 1.3%Jul 2026 | 4th |
| Darlac | 1.8% → 2% | 2.7%Mar 2026 | 1.1%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand decreased from 78.7% to 71.2%.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand increased from 5% to 12%.
- Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand peaked at 82.7% in June 2026 and was lowest at 70.5% in March 2026.
- Across the 11 months ending August 2026, Wolf-Garten’s estimated Share of Search among garden tool brands in New Zealand peaked at 13.2% in November 2025 and was lowest at 7.2% in June 2026.
- Across the 11 months ending August 2026, Cyclone’s estimated Share of Search among garden tool brands in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Darlac’s estimated Share of Search among garden tool brands in New Zealand peaked at 2.7% in March 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Wolf-Garten, Cyclone and Darlac held steady: their estimated Share of Search among garden tool brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand garden tool brands in August 2026?
5 changes
In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.
In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.