Brandwave

How popular isFiskars in search?

In August 2026, there were an estimated 1.8K branded searches for Fiskars in New Zealand which held steady over the last 11 months. Fiskars holds 71.2% estimated Share of Search among New Zealand garden tool brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Fiskars71.2%
  2. Wolf-Garten12.8%
  3. Felco12%
  4. Cyclone2%
  5. Darlac2%
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Which garden tool brands compete with Fiskars?

Fiskars against garden tool brands in New Zealand, by month

Share of Search by month for Fiskars, Wolf-Garten, Felco, Cyclone, Darlac. The figures are in the table below the chart.

View monthly share of search table
MonthFiskarsWolf-GartenFelcoCycloneDarlac
Oct 202578.7%12.7%5%1.8%1.8%
Nov 202576.8%13.2%6.6%2.2%1.3%
Dec 202576.3%12.4%7.9%2.3%1.1%
Jan 202678.8%10.2%6.6%2.2%2.2%
Feb 202677.1%11.2%7.8%2.4%1.5%
Mar 202670.5%12.7%11.8%2.3%2.7%
Apr 202676.4%10.5%9.1%1.8%2.3%
May 202679.1%8.2%9.2%1.8%1.8%
Jun 202682.7%7.2%7.2%1.6%1.3%
Jul 202681.3%8.2%7.9%1.3%1.3%
Aug 202671.2%12.8%12%2%2%
Sep 2026—————

  1. 1.Fiskars

    71.2%

    held 1st · 1.8K estimated branded searches · -28.2% vs prior month · -10.1 points

  2. 2.Wolf-Garten

    12.8%

    held 2nd · 320 estimated branded searches · +28% vs prior month · +4.6 points

  3. 3.Felco

    12%

    held 3rd · 300 estimated branded searches · +25% vs prior month · +4.1 points

  4. 4.Cyclone

    2%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.7 points

  5. 5.Darlac

    2%

    held 5th · 50 estimated branded searches · +25% vs prior month · +0.7 points

Compare search popularity between Fiskars and its closest rivals

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fiskars in New Zealand held steady, from 1.7K to 1.8K.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand decreased from 78.7% to 71.2%.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand peaked at 82.7% in June 2026 and was lowest at 70.5% in March 2026.

How did search popularity change for New Zealand garden tool brands in August 2026?

  1. In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.

  2. In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.

  3. In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  4. In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  5. In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • fiskars
  • fiskars circle cutter
  • fiskars com
  • fiskars deluxe stand up weeder
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars near me
  • fiskars nz
  • fiskars paper cutter
  • fiskars paper trimmer
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars rotary cutter
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller
  • fiskars weed puller xact
  • fiskars x27
  • fiskars x36
  • fiskars xact weed puller

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How the Brand Demand Index is measured

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