Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 2.8% of all New Zealand pruning saw brand searches, placing Fiskars fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pruning saw brands, Fiskars appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Fiskars is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. MakitaShare of searches 37.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StihlShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FiskarsShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. SilkyShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fiskars is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. Bahco2nd
  3. ARS3rd
  4. Stihl4th
  5. Felco5th
  6. Fiskars6th
  7. Makita–
  8. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pruning saw brands compete with Fiskars?

Fiskars against pruning saw brands in New Zealand, by month

Share of searches by month for Makita, Stihl, DeWalt, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltFiskarsSilkyBahcoARSFelco
Oct 202533.5%38.7%21.4%3.9%1.2%0.9%0.17%0.17%
Nov 202528.4%41.1%25%3.1%1.2%0.93%0.23%0.12%
Dec 202530.7%42.7%19.8%3.9%1.1%1.3%0.33%0.23%
Jan 202631.1%42.8%20.3%3.2%1.2%1.1%0.2%0.13%
Feb 202631.3%41.9%22%2.4%1%1.1%0.17%0.13%
Mar 202632.7%37.9%23.8%2.6%1.4%1.1%0.28%0.14%
Apr 202633.5%37.9%23%2.9%1.2%1.1%0.18%0.11%
May 202631.7%39.2%23.4%2.9%1.1%1.3%0.19%0.16%
Jun 202633.5%32.6%28.3%2.4%1.4%1.3%0.27%0.23%
Jul 202633.9%33.4%26%3.3%1.5%1.4%0.28%0.24%
Aug 202634.8%32.8%26.2%3%1.4%1.3%0.27%0.23%
Sep 202637.1%32.8%24.4%2.8%1.3%1.2%0.19%0.15%

  1. 1.Makita

    37.1%

    Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.3 points.

  2. 2.Stihl

    32.8%

    Held 2nd. 10.6K estimated branded searches, +7.4% vs prior month. Share 0 points.

  3. 3.DeWalt

    24.4%

    Held 3rd. 7.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Fiskars

    2.8%

    Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.1 points.

  5. 5.Silky

    1.3%

    Held 5th. 420 estimated branded searches, -2.3% vs prior month. Share -0.1 points.

  6. 6.Bahco

    1.2%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.ARS

    0.19%

    Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.

  8. 8.Felco

    0.15%

    Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand decreased from 3.9% to 2.8%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.4% in February 2026.

How did search popularity change for New Zealand pruning saw brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.

  2. In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.

  3. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  4. Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026.

  5. Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

  6. Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Shown above
Reel mower brands4th of 65.2%Show ranking
Hedge shears brands2nd of 49.8%Show ranking
Tree loppers brands2nd of 311.5%Show ranking
Bolt cutters brands3rd of 511.8%Show ranking
Tin snips brands2nd of 615.5%Show ranking
Creator with pink hair and a pink jacket

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