Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 9.8% of all New Zealand hedge shears brand searches, placing Fiskars second out of four brands. When we asked both ChatGPT and Google AI Overviews about hedge shears brands, Fiskars appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Fiskars is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. StihlShare of searches 85.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BahcoShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ARSShare of searches 0.61%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Fiskars website (opens in a new tab)

Follow Fiskars and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Fiskars is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARS1st
  2. Fiskars2nd
  3. Bahco3rd
  4. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers

  • Asked ChatGPT

    “Which hedge shears brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3ARS

  • Asked ChatGPT

    “What are the best hedge shears brands in New Zealand?”

    1. 1ARS
    2. 2Bahco
    3. 3Fiskars

  • Asked ChatGPT

    “What's the best hedge shears brand in New Zealand for hand trimming?”

    1. 1ARS
    2. 2Fiskars
    3. 3Bahco

  • Searched Google, AI Overview

    “best hedge shears”

    1. 1ARS
    2. 2Fiskars

  • Searched Google, AI Overview

    “garden hedge shears”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hedge shears brands compete with Fiskars?

Fiskars against hedge shears brands in New Zealand, by month

Share of searches by month for Stihl, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoARS
Oct 202585.2%11.8%2.6%0.49%
Nov 202587.4%9.3%2.6%0.66%
Dec 202585.2%10.8%3.3%0.83%
Jan 202687.5%9.2%2.8%0.52%
Feb 202689.2%7.5%2.8%0.44%
Mar 202687.5%8.4%3.3%0.82%
Apr 202687.4%8.8%3.2%0.51%
May 202686.8%9.3%3.4%0.52%
Jun 202684.7%10.4%4%0.82%
Jul 202684.2%11%3.9%0.81%
Aug 202685.5%9.7%3.9%0.81%
Sep 202685.6%9.8%4%0.61%

  1. 1.Stihl

    85.6%

    Held 1st. 8.4K estimated branded searches, -0.12% vs prior month. Share +0.1 points.

  2. 2.Fiskars

    9.8%

    Held 2nd. 970 estimated branded searches, +1% vs prior month. Share +0.1 points.

  3. 3.Bahco

    4%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ARS

    0.61%

    Held 4th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand decreased from 11.8% to 9.8%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand peaked at 11.8% in October 2025 and was lowest at 7.5% in February 2026.

How did search popularity change for New Zealand hedge shears brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  2. Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

  3. Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Show ranking
Reel mower brands4th of 65.2%Show ranking
Hedge shears brands2nd of 49.8%Shown above
Tree loppers brands2nd of 311.5%Show ranking
Bolt cutters brands3rd of 511.8%Show ranking
Tin snips brands2nd of 615.5%Show ranking
Creator with pink hair and a pink jacket

Is Fiskars your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free