Brandwave

How popular isARS?

In September 2026, people searched for ARS by name about 60 times in New Zealand, a 20% increase from the previous year. These searches made up 3.2% of all New Zealand hedge shears brand searches, placing ARS fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about hedge shears brands, ARS appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

ARS is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. FiskarsShare of searches 51.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 25.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BahcoShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ARSShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ARS is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARS1st
  2. Fiskars2nd
  3. Bahco3rd
  4. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers

  • Asked ChatGPT

    “Which hedge shears brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3ARS

  • Asked ChatGPT

    “What are the best hedge shears brands in New Zealand?”

    1. 1ARS
    2. 2Bahco
    3. 3Fiskars

  • Asked ChatGPT

    “What's the best hedge shears brand in New Zealand for hand trimming?”

    1. 1ARS
    2. 2Fiskars
    3. 3Bahco

  • Searched Google, AI Overview

    “best hedge shears”

    1. 1ARS
    2. 2Fiskars

  • Searched Google, AI Overview

    “garden hedge shears”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hedge shears brands compete with ARS?

ARS against hedge shears brands in New Zealand, by month

Share of searches by month for Fiskars, Stihl, Bahco, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthFiskarsStihlBahcoARS
Oct 202550%37%10.9%2.1%
Nov 202539.7%46.1%11.3%2.8%
Dec 202546.4%36%14%3.6%
Jan 202645.5%38.1%13.9%2.6%
Feb 202643.8%37.1%16.5%2.6%
Mar 202642.3%37.1%16.5%4.1%
Apr 202644.4%36.7%16.3%2.6%
May 202650.9%27.8%18.4%2.8%
Jun 202651.8%24.4%19.8%4.1%
Jul 202653.4%23.5%19.1%3.9%
Aug 202650.3%25.1%20.4%4.2%
Sep 202651.1%25.3%20.5%3.2%

  1. 1.Fiskars

    51.1%

    Held 1st. 970 estimated branded searches, +1% vs prior month. Share +0.8 points.

  2. 2.Stihl

    25.3%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Bahco

    20.5%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.ARS

    3.2%

    Held 4th. 60 estimated branded searches, -25% vs prior month. Share -1 points.

Compare popularity between ARS and its closest rivals

Every comparison with ARS

7 comparisons

How has branded search demand for ARS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ARS in New Zealand rose from 50 to 60.
  • Across the 12 months ending September 2026, ARS’s share of searches among hedge shears brands in New Zealand increased from 2.1% to 3.2%.
  • Across the 12 months ending September 2026, ARS’s share of searches among hedge shears brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 2.1% in October 2025.

How did search popularity change for New Zealand hedge shears brands in September 2026?

4 changes

  1. In September 2026, Fiskars gained share of searches among hedge shears brands in New Zealand, from 50.3% to 51.1%.

  2. In September 2026, ARS lost share of searches among hedge shears brands in New Zealand, from 4.2% to 3.2%.

  3. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  4. Estimated monthly branded searches for Stihl in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

How are ARS’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ARS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ars pruners
  • ars pruning saw
  • ars secateurs

Do you work for ARS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ARS compete?

ARS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pruning saw brands7th of 80.19%Show ranking
Hedge shears brands4th of 43.2%Shown above
Creator with pink hair and a pink jacket

Is ARS your brand?

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