Brandwave

ARS vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than ARS among hedge shears brands in New Zealand. Stihl had about 8,440 branded searches, while ARS had 60. Stihl made up 85.6% of all hedge shears brand searches we track, and ARS accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about hedge shears brands, ARS appeared in four of the five answers and Stihl in none.

Among hedge shears brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 141 searches for every 1 for ARS

Stihl 8.4K searchesARS 60 searches

Who does AI mention more?

ARS, mentioned in 4 of 5 answers, Stihl in 0

ARS in 4 of 5Stihl in 0 of 5

Who does AI recommend more?

ARS, the only one of the two named

ARS first in 4Stihl never named

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Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARS1st
  2. Fiskars2nd
  3. Bahco3rd
  4. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers
  • Asked ChatGPT

    “Which hedge shears brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3ARS
  • Asked ChatGPT

    “What are the best hedge shears brands in New Zealand?”

    1. 1ARS
    2. 2Bahco
    3. 3Fiskars
  • Asked ChatGPT

    “What's the best hedge shears brand in New Zealand for hand trimming?”

    1. 1ARS
    2. 2Fiskars
    3. 3Bahco
  • Searched Google, AI Overview

    “best hedge shears”

    1. 1ARS
    2. 2Fiskars
  • Searched Google, AI Overview

    “garden hedge shears”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ARS or Stihl more popular in search?

This chart shows how often people search Google for ARS and Stihl by name. Each line represents a brand's share of searches for all four hedge shears brands we track, month by month, from searches in New Zealand.

ARS and Stihl among hedge shears brands in New Zealand, by month

Share of searches by month for Stihl, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoARS
Oct 202585.2%11.8%2.6%0.49%
Nov 202587.4%9.3%2.6%0.66%
Dec 202585.2%10.8%3.3%0.83%
Jan 202687.5%9.2%2.8%0.52%
Feb 202689.2%7.5%2.8%0.44%
Mar 202687.5%8.4%3.3%0.82%
Apr 202687.4%8.8%3.2%0.51%
May 202686.8%9.3%3.4%0.52%
Jun 202684.7%10.4%4%0.82%
Jul 202684.2%11%3.9%0.81%
Aug 202685.5%9.7%3.9%0.81%
Sep 202685.6%9.8%4%0.61%

How has the ARS and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of ARS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARS’s share of searches among hedge shears brands in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches moved from 50 to 60.
  • Across the 12 months ending September 2026, Stihl’s share of searches among hedge shears brands in New Zealand moved from 85.2% to 85.6%, and its estimated monthly branded searches moved from 8.6K to 8.4K.

How did search popularity change for New Zealand hedge shears brands in September 2026?

1 change
  1. Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ARS’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARS

3 branded search terms

  • ars pruners
  • ars pruning saw
  • ars secateurs

Stihl

6 branded search terms

  • 500i stihl
  • stihl
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among hedge shears brands

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