How popular isStihl?
In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 85.6% of all New Zealand hedge shears brand searches, placing Stihl first out of four brands. When we asked both ChatGPT and Google AI Overviews about hedge shears brands, Stihl did not appear in any of the answers.
Stihl is the most searched of 4 competitors and not listed in any AI answer.
StihlShare of searches 85.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FiskarsShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BahcoShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ARSShare of searches 0.61%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top hedge shears brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hedge shears brands
5 answers
Asked ChatGPT
“Which hedge shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hedge shears brands in New Zealand?”
Asked ChatGPT
“What's the best hedge shears brand in New Zealand for hand trimming?”
Searched Google, AI Overview
“best hedge shears”
Searched Google, AI Overview
“garden hedge shears”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hedge shears brands compete with Stihl?
Share of searches by month for Stihl, Fiskars, Bahco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Fiskars | Bahco | ARS |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 11.8% | 2.6% | 0.49% |
| Nov 2025 | 87.4% | 9.3% | 2.6% | 0.66% |
| Dec 2025 | 85.2% | 10.8% | 3.3% | 0.83% |
| Jan 2026 | 87.5% | 9.2% | 2.8% | 0.52% |
| Feb 2026 | 89.2% | 7.5% | 2.8% | 0.44% |
| Mar 2026 | 87.5% | 8.4% | 3.3% | 0.82% |
| Apr 2026 | 87.4% | 8.8% | 3.2% | 0.51% |
| May 2026 | 86.8% | 9.3% | 3.4% | 0.52% |
| Jun 2026 | 84.7% | 10.4% | 4% | 0.82% |
| Jul 2026 | 84.2% | 11% | 3.9% | 0.81% |
| Aug 2026 | 85.5% | 9.7% | 3.9% | 0.81% |
| Sep 2026 | 85.6% | 9.8% | 4% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.6% | 8.4K | -0.12% | +0.1 points | |
| 2, held 2nd | 9.8% | 970 | +1% | +0.1 points | |
| 3, held 3rd | 4% | 390 | 0% | 0 points | |
| 4, held 4th | 0.61% | 60 | -25% | -0.2 points |
1.
Stihl85.6%
Held 1st. 8.4K estimated branded searches, -0.12% vs prior month. Share +0.1 points.
2.
Fiskars9.8%
Held 2nd. 970 estimated branded searches, +1% vs prior month. Share +0.1 points.
3.
Bahco4%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.
4.
ARS0.61%
Held 4th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.
Compare popularity between Stihl and its closest rivals
Every comparison with Stihl
34 comparisons
- Honda vs Stihl
- Makita vs Stihl
- Ryobi vs Stihl
- Husqvarna vs Stihl
- Karcher vs Stihl
- DeWalt vs Stihl
- Ozito vs Stihl
- Masport vs Stihl
- Milwaukee vs Stihl
- Hilti vs Stihl
- Fiskars vs Stihl
- Stihl vs Victa
- Honda Power Equipment vs Stihl
- Mammotion vs Stihl
- Lawnmaster vs Stihl
- Segway Navimow vs Stihl
- Cub Cadet vs Stihl
- ECHO vs Stihl
- Gardena vs Stihl
- Nilfisk vs Stihl
- Silky vs Stihl
- Bahco vs Stihl
- Solo vs Stihl
- Gerni vs Stihl
- Felco vs Stihl
- Rover vs Stihl
- Stihl vs Wolf-Garten
- Bobcat vs Stihl
- Shindaiwa vs Stihl
- Stihl vs Wacker Neuson
- Greenworks vs Stihl
- ARS vs Stihl
- Rubi vs Stihl
- Spear & Jackson vs Stihl
How has branded search demand for Stihl changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge shears brands in New Zealand peaked at 89.2% in February 2026 and was lowest at 84.2% in July 2026.
How did search popularity change for New Zealand hedge shears brands in September 2026?
3 changes
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.
Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.
How are Stihl’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 500i stihl
- stihl
- stihl air blower
- stihl blower
- stihl brush cutter
- stihl chainsaw
- stihl concrete saw
- stihl edger
- stihl hedge trimmer
- stihl lawn edger
- stihl lawn mower
- stihl line trimmer
- stihl mower
- stihl pole saw
- stihl weed eater
Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stihl compete?
Is Stihl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.