Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 49.1% of all New Zealand asphalt cutter brand searches, placing Stihl second out of four brands. When we asked both ChatGPT and Google AI Overviews about asphalt cutter brands, Stihl appeared in one of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Stihl is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. HusqvarnaShare of searches 49.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. StihlShare of searches 49.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. BobcatShare of searches 0.95%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wacker NeusonShare of searches 0.75%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Stihl is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which asphalt cutter brands compete with Stihl?

    Stihl against asphalt cutter brands in New Zealand, by month

    Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHusqvarnaStihlBobcatWacker Neuson
    Oct 202558.4%40.1%0.95%0.5%
    Nov 202554%44.7%0.88%0.36%
    Dec 202550%49.1%0.51%0.4%
    Jan 202649.7%49.2%0.63%0.4%
    Feb 202649.5%49.1%0.62%0.79%
    Mar 202653.6%44.6%0.87%0.87%
    Apr 202653.2%45.4%0.69%0.69%
    May 202648.1%50.5%0.8%0.63%
    Jun 202648.4%49.7%1.2%0.76%
    Jul 202647.8%50.6%0.98%0.63%
    Aug 202647%50.9%1.2%0.97%
    Sep 202649.2%49.1%0.95%0.75%

    1. 1.Husqvarna

      49.2%

      Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +2.2 points.

    2. 2.Stihl

      49.1%

      Moved from 1st to 2nd. 7.3K estimated branded searches, -1.1% vs prior month. Share -1.7 points.

    3. 3.Bobcat

      0.95%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

    4. 4.Wacker Neuson

      0.75%

      Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

    Compare popularity between Stihl and its closest rivals

    Every comparison with Stihl

    34 comparisons

    How has branded search demand for Stihl changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
    • Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand increased from 40.1% to 49.1%.
    • Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand peaked at 50.9% in August 2026 and was lowest at 40.1% in October 2025.

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    4 changes

    1. In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.

    3. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    4. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are Stihl’s branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • 500i stihl
    • stihl
    • stihl air blower
    • stihl blower
    • stihl brush cutter
    • stihl chainsaw
    • stihl concrete saw
    • stihl edger
    • stihl hedge trimmer
    • stihl lawn edger
    • stihl lawn mower
    • stihl line trimmer
    • stihl mower
    • stihl pole saw
    • stihl weed eater

    Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Stihl compete?

    Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands4th of 810.4%Show ranking
    Cordless chainsaw brands2nd of 621.1%Show ranking
    Leaf blower brands3rd of 718.6%Show ranking
    Lawn mower brands2nd of 1024.4%Show ranking
    Stone saw brands2nd of 626%Show ranking
    Cut off saw brands4th of 718%Show ranking
    Garden tool brands4th of 1319.8%Show ranking
    Air blower brands3rd of 620.3%Show ranking
    Edger brands4th of 720.3%Show ranking
    Cordless blower brands1st of 431.6%Show ranking
    Grass trimmer brands1st of 827.9%Show ranking
    Pruning saw brands2nd of 832.8%Show ranking
    Hedge cutter brands1st of 433%Show ranking
    Pressure washer brands1st of 729.8%Show ranking
    Earth auger brands3rd of 825.6%Show ranking
    Power washer brands2nd of 826.1%Show ranking
    Backpack sprayer brands2nd of 735.7%Show ranking
    Lawn edger brands4th of 80.85%Show ranking
    Post hole digger brands1st of 353%Show ranking
    Leaf vacuum brands1st of 455.4%Show ranking
    Backpack blower brands1st of 355.7%Show ranking
    Robotic lawn mower brands2nd of 643.9%Show ranking
    Brush cutter brands2nd of 546.2%Show ranking
    Asphalt cutter brands2nd of 449.1%Shown above
    Brush blade brands2nd of 349.5%Show ranking
    Power broom brands2nd of 348.9%Show ranking
    Weed sprayer brands1st of 361.2%Show ranking
    Hedge shears brands1st of 485.6%Show ranking
    Tree loppers brands1st of 383.9%Show ranking
    Creator with pink hair and a pink jacket

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