Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.8% decrease from the previous year. These searches made up 64.7% of all New Zealand weed sprayer brand searches, placing Stihl first out of three brands. When we asked both ChatGPT and Google AI Overviews about weed sprayer brands, Stihl appeared in three of the five answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Stihl is the most searched of 3 competitors and the joint most recommended in AI answers.

  1. StihlShare of searches 64.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 33.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SoloShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top weed sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stihl is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Solo1st
  3. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about weed sprayer brands

5 answers

  • Asked ChatGPT

    “Which weed sprayer brand should I buy in New Zealand?”

    1. 1Solo

  • Asked ChatGPT

    “What are the best weed sprayer brands in New Zealand?”

    1. 1Solo

  • Asked ChatGPT

    “What's the best weed sprayer brand in New Zealand for garden weeds?”

    1. 1Solo
    2. 2Stihl

  • Searched Google, AI Overview

    “weed sprayer nz”

    1. 1Stihl

  • Searched Google, AI Overview

    “garden sprayer nz”

    1. 1Stihl
    2. 2Solo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which weed sprayer brands compete with Stihl?

Stihl against weed sprayer brands in New Zealand, by month

Share of searches by month for Stihl, DeWalt, Solo. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlDeWaltSolo
Oct 202569.4%28.4%2.2%
Nov 202567.2%31.1%1.7%
Dec 202572.6%25.9%1.6%
Jan 202672.8%25.6%1.6%
Feb 202671.9%26.5%1.6%
Mar 202667.7%30.9%1.4%
Apr 202668.8%30%1.2%
May 202670.7%28%1.4%
Jun 202662.3%36.5%1.2%
Jul 202666.7%32.3%1%
Aug 202663.8%34.7%1.5%
Sep 202664.7%33.2%2.1%

  1. 1.Stihl

    64.7%

    Held 1st. 9.7K estimated branded searches, +6.2% vs prior month. Share +0.9 points.

  2. 2.DeWalt

    33.2%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Solo

    2.1%

    Held 3rd. 320 estimated branded searches, +52.4% vs prior month. Share +0.7 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among weed sprayer brands in New Zealand decreased from 69.4% to 64.7%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among weed sprayer brands in New Zealand peaked at 72.8% in January 2026 and was lowest at 62.3% in June 2026.

How did search popularity change for New Zealand weed sprayer brands in September 2026?

3 changes

  1. In September 2026, Stihl gained share of searches among weed sprayer brands in New Zealand, from 63.8% to 64.7%.

  2. In September 2026, Solo gained share of searches among weed sprayer brands in New Zealand, from 1.5% to 2.1%.

  3. In September 2026, DeWalt lost share of searches among weed sprayer brands in New Zealand, from 34.7% to 33.2%.

How are Stihl’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge cutter
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Edger brands1st of 723.3%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Robotic lawn mower brands1st of 646.8%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Asphalt cutter brands1st of 452.9%Show ranking
Brush blade brands1st of 353.3%Show ranking
Power broom brands1st of 353.3%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Weed sprayer brands1st of 364.7%Shown above
Tree loppers brands1st of 385.9%Show ranking
Hedge shears brands2nd of 425.7%Show ranking
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