Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among weed sprayer brands in New Zealand. Stihl had about 8,380 branded searches, while DeWalt had 4,990. Stihl made up 61.2% of all weed sprayer brand searches we track, and DeWalt accounted for 36.4%. When we asked ChatGPT and Google AI Overviews about weed sprayer brands, Stihl appeared in three of the five answers and DeWalt in none.

Among weed sprayer brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 68% more searches than DeWalt

Stihl 8.4K searchesDeWalt 5K searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, DeWalt in 0

Stihl in 3 of 5DeWalt in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 2DeWalt never named

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Top weed sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Solo1st
  3. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about weed sprayer brands

5 answers
  • Asked ChatGPT

    “Which weed sprayer brand should I buy in New Zealand?”

    1. 1Solo
  • Asked ChatGPT

    “What are the best weed sprayer brands in New Zealand?”

    1. 1Solo
  • Asked ChatGPT

    “What's the best weed sprayer brand in New Zealand for garden weeds?”

    1. 1Solo
    2. 2Stihl
  • Searched Google, AI Overview

    “weed sprayer nz”

    1. 1Stihl
  • Searched Google, AI Overview

    “garden sprayer nz”

    1. 1Stihl
    2. 2Solo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all three weed sprayer brands we track, month by month, from searches in New Zealand.

DeWalt and Stihl among weed sprayer brands in New Zealand, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlDeWaltSolo
Oct 202565.6%32%2.4%
Nov 202563.1%35%1.9%
Dec 202569.1%29.1%1.8%
Jan 202669.9%28.4%1.8%
Feb 202668.8%29.4%1.8%
Mar 202663.9%34.5%1.6%
Apr 202665%33.7%1.4%
May 202667.6%30.9%1.5%
Jun 202658.9%39.8%1.3%
Jul 202663.2%35.6%1.2%
Aug 202660.3%38.1%1.6%
Sep 202661.2%36.4%2.3%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among weed sprayer brands in New Zealand moved from 32% to 36.4%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among weed sprayer brands in New Zealand moved from 65.6% to 61.2%, and its estimated monthly branded searches moved from 8.6K to 8.4K.

How did search popularity change for New Zealand weed sprayer brands in September 2026?

2 changes
  1. In September 2026, Stihl gained share of searches among weed sprayer brands in New Zealand, from 60.3% to 61.2%.

  2. In September 2026, DeWalt lost share of searches among weed sprayer brands in New Zealand, from 38.1% to 36.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Stihl

3 branded search terms

  • 500i stihl
  • stihl
  • stihl weed eater

How the Brand Demand Index is measured

Other head-to-heads among weed sprayer brands

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