Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 43.9% of all New Zealand robotic lawn mower brand searches, placing Stihl second out of six brands. When we asked both ChatGPT and Google AI Overviews about robotic lawn mower brands, Stihl appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Stihl is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. HusqvarnaShare of searches 45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 43.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MammotionShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Segway NavimowShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GardenaShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stihl is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robotic lawn mower brands compete with Stihl?

Stihl against robotic lawn mower brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

  1. 1.Husqvarna

    45%

    Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.1 points.

  2. 2.Stihl

    43.9%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -3.7 points.

  3. 3.Mammotion

    4.5%

    Held 3rd. 730 estimated branded searches, +92.1% vs prior month. Share +2 points.

  4. 4.Segway Navimow

    3.7%

    Held 4th. 600 estimated branded searches, +57.9% vs prior month. Share +1.2 points.

  5. 5.Gardena

    2.7%

    Held 5th. 440 estimated branded searches, +25.7% vs prior month. Share +0.4 points.

  6. 6.Worx Landroid

    0.19%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among robotic lawn mower brands in New Zealand increased from 36.7% to 43.9%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among robotic lawn mower brands in New Zealand peaked at 47.6% in August 2026 and was lowest at 36.7% in October 2025.

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

6 changes

  1. In September 2026, Mammotion gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 4.5%.

  2. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  3. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

  4. In September 2026, Husqvarna rose from 2nd to 1st among robotic lawn mower brands in New Zealand.

  5. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  6. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Shown above
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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