Brandwave

How popular isGardena?

In September 2026, people searched for Gardena by name about 1,020 times in New Zealand, a 25.5% decrease from the previous year. These searches made up 2.7% of all New Zealand robotic lawn mower brand searches, placing Gardena fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about robotic lawn mower brands, Gardena appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Gardena is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. HusqvarnaShare of searches 45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 43.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MammotionShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Segway NavimowShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GardenaShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+1 more

Gardena website (opens in a new tab)

Follow Gardena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robotic lawn mower brands compete with Gardena?

Gardena against robotic lawn mower brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

  1. 1.Husqvarna

    45%

    Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.1 points.

  2. 2.Stihl

    43.9%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -3.7 points.

  3. 3.Mammotion

    4.5%

    Held 3rd. 730 estimated branded searches, +92.1% vs prior month. Share +2 points.

  4. 4.Segway Navimow

    3.7%

    Held 4th. 600 estimated branded searches, +57.9% vs prior month. Share +1.2 points.

  5. 5.Gardena

    2.7%

    Held 5th. 440 estimated branded searches, +25.7% vs prior month. Share +0.4 points.

  6. 6.Worx Landroid

    0.19%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gardena and its closest rivals

Every comparison with Gardena

16 comparisons

How has branded search demand for Gardena changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena in New Zealand fell from 1.4K to 1K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among robotic lawn mower brands in New Zealand peaked at 4.1% in December 2025 and was lowest at 1.6% in April 2026.
  • Across the 12 months ending September 2026, Gardena fell from 4th to 5th among robotic lawn mower brands in New Zealand.

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

6 changes

  1. In September 2026, Mammotion gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 4.5%.

  2. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  3. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

  4. In September 2026, Husqvarna rose from 2nd to 1st among robotic lawn mower brands in New Zealand.

  5. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  6. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are Gardena’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gardena
  • gardena hose
  • gardena hose fittings
  • gardena irrigation
  • gardena oscillating sprinkler
  • gardena sprayer
  • gardena sprinkler
  • gardena timer
  • gardena water distributor
  • gardena water timer
  • gardena weed puller

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gardena compete?

Gardena is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands6th of 131.5%Show ranking
Robotic lawn mower brands5th of 62.7%Shown above
Garden watering brands1st of 558.3%Show ranking
Hose fittings brands1st of 471.1%Show ranking
Soaker hose brands1st of 371.1%Show ranking
Creator with pink hair and a pink jacket

Is Gardena your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free