Brandwave

Gardena vs Wolf-Garten:Which is more popular?

In September 2026, Gardena had more branded searches than Wolf-Garten among garden tool brands in New Zealand. Gardena had about 540 branded searches, while Wolf-Garten had 210. Gardena made up 1.5% of all garden tool brand searches we track, and Wolf-Garten accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Gardena and Wolf-Garten each appeared in one of the five answers. Gardena and Wolf-Garten were each mentioned first in one of the two answers that named either.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Gardena, about 3 searches for every 1 for Wolf-Garten

Gardena 540 searchesWolf-Garten 210 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Gardena in 1 of 5Wolf-Garten in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gardena first in 1Wolf-Garten first in 1

Follow Gardena vs Wolf-Garten and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolf-Garten was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gardena and Wolf-Garten were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gardena or Wolf-Garten more popular in search?

This chart shows how often people search Google for Gardena and Wolf-Garten by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Gardena and Wolf-Garten among garden tool brands in New Zealand, by month

Share of searches by month for Gardena, Wolf-Garten. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Gardena and Wolf-Garten comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand garden tool brands in September 2026?

2 changes

  1. In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Wolf-Garten in New Zealand rose 31.3% over 12 measured months, from 160 to 210 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Gardena’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

6 branded search terms

  • gardena
  • gardena sprayer
  • gardena timer
  • gardena water distributor
  • gardena water timer
  • gardena weed puller

Wolf-Garten

8 branded search terms

  • wolf garten
  • wolf garten pruners
  • wolf garten secateurs
  • wolf garten spade
  • wolf garten tools
  • wolfgarten
  • wolfgarten secateurs
  • wolfgarten spade

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free