Brandwave

How popular isWolf-Garten in search?

In August 2026, there were an estimated 320 branded searches for Wolf-Garten in New Zealand which is up 14.3% over the last 11 months. Wolf-Garten holds 12.8% estimated Share of Search among New Zealand garden tool brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Fiskars71.2%
  2. Wolf-Garten12.8%
  3. Felco12%
  4. Cyclone2%
  5. Darlac2%
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Which garden tool brands compete with Wolf-Garten?

Wolf-Garten against garden tool brands in New Zealand, by month

Share of Search by month for Fiskars, Wolf-Garten, Felco, Cyclone, Darlac. The figures are in the table below the chart.

View monthly share of search table
MonthFiskarsWolf-GartenFelcoCycloneDarlac
Oct 202578.7%12.7%5%1.8%1.8%
Nov 202576.8%13.2%6.6%2.2%1.3%
Dec 202576.3%12.4%7.9%2.3%1.1%
Jan 202678.8%10.2%6.6%2.2%2.2%
Feb 202677.1%11.2%7.8%2.4%1.5%
Mar 202670.5%12.7%11.8%2.3%2.7%
Apr 202676.4%10.5%9.1%1.8%2.3%
May 202679.1%8.2%9.2%1.8%1.8%
Jun 202682.7%7.2%7.2%1.6%1.3%
Jul 202681.3%8.2%7.9%1.3%1.3%
Aug 202671.2%12.8%12%2%2%
Sep 2026—————

  1. 1.Fiskars

    71.2%

    held 1st · 1.8K estimated branded searches · -28.2% vs prior month · -10.1 points

  2. 2.Wolf-Garten

    12.8%

    held 2nd · 320 estimated branded searches · +28% vs prior month · +4.6 points

  3. 3.Felco

    12%

    held 3rd · 300 estimated branded searches · +25% vs prior month · +4.1 points

  4. 4.Cyclone

    2%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.7 points

  5. 5.Darlac

    2%

    held 5th · 50 estimated branded searches · +25% vs prior month · +0.7 points

Compare search popularity between Wolf-Garten and its closest rivals

How has branded search demand for Wolf-Garten changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wolf-Garten in New Zealand rose from 280 to 320.
  • Across the 11 months ending August 2026, Wolf-Garten’s estimated Share of Search among garden tool brands in New Zealand peaked at 13.2% in November 2025 and was lowest at 7.2% in June 2026.

How did search popularity change for New Zealand garden tool brands in August 2026?

  1. In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.

  2. In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.

  3. In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  4. In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  5. In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

How is Wolf-Garten measured?

Brandwave collects information about searches that people make online using Wolf-Garten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • wolf garten
  • wolf garten com
  • wolf garten garden tools
  • wolf garten near me
  • wolf garten nz
  • wolf garten pruners
  • wolf garten secateurs
  • wolf garten spade
  • wolf garten tools
  • wolfgarten
  • wolfgarten garden tools
  • wolfgarten nz
  • wolfgarten secateurs
  • wolfgarten spade

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How the Brand Demand Index is measured

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