Felco vs Wolf-Garten:Which is more popular by branded search in New Zealand?
In August 2026, Wolf-Garten had more branded searches than Felco among garden tool brands in New Zealand. Wolf-Garten was estimated to have 320 branded searches compared to Felco’s 300, and held a 12.8% Share of Search versus Felco’s 12%.
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Which is more popular in search, Felco or Wolf-Garten?
Compare the garden tool and pruning brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wolf-Garten, Felco. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiskars | Wolf-Garten | Felco | Cyclone | Darlac |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 12.7% | 5% | 1.8% | 1.8% |
| Nov 2025 | 76.8% | 13.2% | 6.6% | 2.2% | 1.3% |
| Dec 2025 | 76.3% | 12.4% | 7.9% | 2.3% | 1.1% |
| Jan 2026 | 78.8% | 10.2% | 6.6% | 2.2% | 2.2% |
| Feb 2026 | 77.1% | 11.2% | 7.8% | 2.4% | 1.5% |
| Mar 2026 | 70.5% | 12.7% | 11.8% | 2.3% | 2.7% |
| Apr 2026 | 76.4% | 10.5% | 9.1% | 1.8% | 2.3% |
| May 2026 | 79.1% | 8.2% | 9.2% | 1.8% | 1.8% |
| Jun 2026 | 82.7% | 7.2% | 7.2% | 1.6% | 1.3% |
| Jul 2026 | 81.3% | 8.2% | 7.9% | 1.3% | 1.3% |
| Aug 2026 | 71.2% | 12.8% | 12% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Felco and Wolf-Garten comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Felco took it in May 2026, Wolf-Garten took it in July 2026.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand moved from 5% to 12%, and its estimated monthly branded searches moved from 110 to 300.
- Across the 11 months ending August 2026, Wolf-Garten’s estimated Share of Search among garden tool brands in New Zealand moved from 12.7% to 12.8%, and its estimated monthly branded searches moved from 280 to 320.
How did search popularity change for New Zealand garden tool brands in August 2026?
2 changes
In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.
In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Felco’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Felco
4 branded search terms
- felco
- felco garden tools
- felco pruners
- felco secateurs
Wolf-Garten
14 branded search terms
- wolf garten
- wolf garten com
- wolf garten garden tools
- wolf garten near me
- wolf garten nz
- wolf garten pruners
- wolf garten secateurs
- wolf garten spade
- wolf garten tools
- wolfgarten
- wolfgarten garden tools
- wolfgarten nz
- wolfgarten secateurs
- wolfgarten spade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.