How popular isFelco in search?
In August 2026, there were an estimated 300 branded searches for Felco in New Zealand which is up 172.7% over the last 11 months. Felco holds 12% estimated Share of Search among New Zealand garden tool brands and is ranked 3rd of 5 competitors for search popularity.
Fiskars71.2%Wolf-Garten12.8%
Felco12%- Cyclone2%
Darlac2%
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Which garden tool brands compete with Felco?
Share of Search by month for Fiskars, Wolf-Garten, Felco, Cyclone, Darlac. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiskars | Wolf-Garten | Felco | Cyclone | Darlac |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 12.7% | 5% | 1.8% | 1.8% |
| Nov 2025 | 76.8% | 13.2% | 6.6% | 2.2% | 1.3% |
| Dec 2025 | 76.3% | 12.4% | 7.9% | 2.3% | 1.1% |
| Jan 2026 | 78.8% | 10.2% | 6.6% | 2.2% | 2.2% |
| Feb 2026 | 77.1% | 11.2% | 7.8% | 2.4% | 1.5% |
| Mar 2026 | 70.5% | 12.7% | 11.8% | 2.3% | 2.7% |
| Apr 2026 | 76.4% | 10.5% | 9.1% | 1.8% | 2.3% |
| May 2026 | 79.1% | 8.2% | 9.2% | 1.8% | 1.8% |
| Jun 2026 | 82.7% | 7.2% | 7.2% | 1.6% | 1.3% |
| Jul 2026 | 81.3% | 8.2% | 7.9% | 1.3% | 1.3% |
| Aug 2026 | 71.2% | 12.8% | 12% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 1.8K | -28.2% | -10.1 points | |
| 2, held 2nd | 12.8% | 320 | +28% | +4.6 points | |
| 3, held 3rd | 12% | 300 | +25% | +4.1 points | |
| 4, held 4th | 2% | 50 | +25% | +0.7 points | |
| 5, held 5th | 2% | 50 | +25% | +0.7 points |
1.
Fiskars71.2%
held 1st · 1.8K estimated branded searches · -28.2% vs prior month · -10.1 points
12.8%
held 2nd · 320 estimated branded searches · +28% vs prior month · +4.6 points
3.
Felco12%
held 3rd · 300 estimated branded searches · +25% vs prior month · +4.1 points
4.Cyclone
2%
held 4th · 50 estimated branded searches · +25% vs prior month · +0.7 points
5.
Darlac2%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.7 points
Compare search popularity between Felco and its closest rivals
How has branded search demand for Felco changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Felco in New Zealand rose from 110 to 300.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand increased from 5% to 12%.
How did search popularity change for New Zealand garden tool brands in August 2026?
5 changes
In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.
In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.
How is Felco measured?
Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- felco
- felco garden tools
- felco pruners
- felco secateurs
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Is Felco your brand?
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