Brandwave

Felco vs Gardena:Which is more popular?

In September 2026, Gardena had more branded searches than Felco among garden tool brands in New Zealand. Gardena had about 540 branded searches, while Felco had 220. Gardena made up 1.5% of all garden tool brand searches we track, and Felco accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in three of the five answers and Gardena in one. Felco was mentioned before Gardena in every answer that named either.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Gardena, about 2 searches for every 1 for Felco

Gardena 540 searchesFelco 220 searches

Who does AI mention more?

Felco, mentioned in 3 of 5 answers, Gardena in 1

Felco in 3 of 5Gardena in 1 of 5

Who does AI recommend more?

Felco, named ahead of Gardena in 3 of 3 answers

Felco first in 3Gardena never first

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Felco was listed before Gardena in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Felco or Gardena more popular in search?

This chart shows how often people search Google for Felco and Gardena by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Felco and Gardena among garden tool brands in New Zealand, by month

Share of searches by month for Gardena, Felco. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Felco and Gardena comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Felco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands in New Zealand moved from 0.3% to 0.62%, and its estimated monthly branded searches moved from 110 to 220.
  • Across the 12 months ending September 2026, Gardena’s share of searches among garden tool brands in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 740 to 540.

How did search popularity change for New Zealand garden tool brands in September 2026?

2 changes

  1. In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Felco in New Zealand rose 100% over 12 measured months, from 110 to 220 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Felco’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Felco

4 branded search terms

  • felco
  • felco garden tools
  • felco pruners
  • felco secateurs

Gardena

6 branded search terms

  • gardena
  • gardena sprayer
  • gardena timer
  • gardena water distributor
  • gardena water timer
  • gardena weed puller

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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