Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 830 branded searches for Gardena in New Zealand which is down 48.1% over the last 11 months. Gardena holds 56.5% estimated Share of Search among New Zealand garden watering brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Gardena56.5%
  2. Hozelock29.9%
  3. Holman6.8%
  4. Pope6.8%
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Which garden watering brands compete with Gardena?

Gardena against garden watering brands in New Zealand, by month

Share of Search by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockHolmanPope
Oct 202558.2%24.4%7.6%9.8%
Nov 202555.9%26.6%9.2%8.3%
Dec 202557.9%24.5%10.1%7.6%
Jan 202655.4%28.9%9.1%6.7%
Feb 202651.9%31%9.1%8%
Mar 202658.5%25.1%9.3%7.1%
Apr 202655.7%28.7%7.4%8.2%
May 202658.5%27.7%7.7%6.2%
Jun 202658.7%28.8%4.8%7.7%
Jul 202654.1%30.3%7.3%8.3%
Aug 202656.5%29.9%6.8%6.8%
Sep 2026————

  1. 1.Gardena

    56.5%

    held 1st · 830 estimated branded searches · +40.7% vs prior month · +2.3 points

  2. 2.Hozelock

    29.9%

    held 2nd · 440 estimated branded searches · +33.3% vs prior month · -0.3 points

  3. 3.Holman

    6.8%

    moved from 4th to 3rd · 100 estimated branded searches · +25% vs prior month · -0.5 points

  4. 4.Pope

    6.8%

    moved from 3rd to 4th · 100 estimated branded searches · +11.1% vs prior month · -1.5 points

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena in New Zealand fell from 1.6K to 830.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand decreased from 58.2% to 56.5%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand peaked at 58.7% in June 2026 and was lowest at 51.9% in February 2026.

How did search popularity change for New Zealand garden watering brands in August 2026?

  1. In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.

  2. In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.

  3. In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.

  4. Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • gardena
  • gardena automatic water distributor
  • gardena com
  • gardena hose
  • gardena hose fittings
  • gardena irrigation
  • gardena near me
  • gardena nz
  • gardena online
  • gardena oscillating sprinkler
  • gardena sprayer
  • gardena sprinkler
  • gardena timer
  • gardena water distributor
  • gardena water timer
  • gardena weed puller

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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