Gardena vs Holman:Which is more popular by branded search in New Zealand?
In August 2026, Gardena had more branded searches than Holman among garden watering brands in New Zealand. Gardena was estimated to have 830 branded searches compared to Holman’s 100, and held a 56.5% Share of Search versus Holman’s 6.8%.
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Which is more popular in search, Gardena or Holman?
Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Holman. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 24.4% | 7.6% | 9.8% |
| Nov 2025 | 55.9% | 26.6% | 9.2% | 8.3% |
| Dec 2025 | 57.9% | 24.5% | 10.1% | 7.6% |
| Jan 2026 | 55.4% | 28.9% | 9.1% | 6.7% |
| Feb 2026 | 51.9% | 31% | 9.1% | 8% |
| Mar 2026 | 58.5% | 25.1% | 9.3% | 7.1% |
| Apr 2026 | 55.7% | 28.7% | 7.4% | 8.2% |
| May 2026 | 58.5% | 27.7% | 7.7% | 6.2% |
| Jun 2026 | 58.7% | 28.8% | 4.8% | 7.7% |
| Jul 2026 | 54.1% | 30.3% | 7.3% | 8.3% |
| Aug 2026 | 56.5% | 29.9% | 6.8% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the Gardena and Holman comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Holman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand moved from 58.2% to 56.5%, and its estimated monthly branded searches moved from 1.6K to 830.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 210 to 100.
How did search popularity change for New Zealand garden watering brands in August 2026?
2 changes
In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Gardena’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardena
16 branded search terms
- gardena
- gardena automatic water distributor
- gardena com
- gardena hose
- gardena hose fittings
- gardena irrigation
- gardena near me
- gardena nz
- gardena online
- gardena oscillating sprinkler
- gardena sprayer
- gardena sprinkler
- gardena timer
- gardena water distributor
- gardena water timer
- gardena weed puller
Holman
5 branded search terms
- holman hose
- holman hose fittings
- holman irrigation
- holman sprinkler
- holman sprinkler timer
Put your own brand in this comparison
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