How popular isHolman in search?
In August 2026, there were an estimated 100 branded searches for Holman in New Zealand which is down 52.4% over the last 11 months. Holman holds 6.8% estimated Share of Search among New Zealand garden watering brands and is ranked 3rd of 4 competitors for search popularity.
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Which garden watering brands compete with Holman?
Share of Search by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 24.4% | 7.6% | 9.8% |
| Nov 2025 | 55.9% | 26.6% | 9.2% | 8.3% |
| Dec 2025 | 57.9% | 24.5% | 10.1% | 7.6% |
| Jan 2026 | 55.4% | 28.9% | 9.1% | 6.7% |
| Feb 2026 | 51.9% | 31% | 9.1% | 8% |
| Mar 2026 | 58.5% | 25.1% | 9.3% | 7.1% |
| Apr 2026 | 55.7% | 28.7% | 7.4% | 8.2% |
| May 2026 | 58.5% | 27.7% | 7.7% | 6.2% |
| Jun 2026 | 58.7% | 28.8% | 4.8% | 7.7% |
| Jul 2026 | 54.1% | 30.3% | 7.3% | 8.3% |
| Aug 2026 | 56.5% | 29.9% | 6.8% | 6.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 830 | +40.7% | +2.3 points | |
| 2, held 2nd | 29.9% | 440 | +33.3% | -0.3 points | |
| 3, moved from 4th to 3rd | 6.8% | 100 | +25% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 100 | +11.1% | -1.5 pointsmoved from 3rd to 4th |
1.
Gardena56.5%
held 1st · 830 estimated branded searches · +40.7% vs prior month · +2.3 points
2.Hozelock
29.9%
held 2nd · 440 estimated branded searches · +33.3% vs prior month · -0.3 points
3.
Holman6.8%
moved from 4th to 3rd · 100 estimated branded searches · +25% vs prior month · -0.5 points
4.
Pope6.8%
moved from 3rd to 4th · 100 estimated branded searches · +11.1% vs prior month · -1.5 points
Compare search popularity between Holman and its closest rivals
How has branded search demand for Holman changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Holman in New Zealand fell from 210 to 100.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, Holman rose from 4th to 3rd among garden watering brands in New Zealand.
How did search popularity change for New Zealand garden watering brands in August 2026?
4 changes
In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.
How is Holman measured?
Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- holman hose
- holman hose fittings
- holman irrigation
- holman sprinkler
- holman sprinkler timer
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Is Holman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.