Garden watering brands in New Zealand:Which brands are most popular in search?
In August 2026, Gardena was the most searched among garden watering brands in New Zealand, with an estimated 830 branded searches and 56.5% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 24.4% | 7.6% | 9.8% |
| Nov 2025 | 55.9% | 26.6% | 9.2% | 8.3% |
| Dec 2025 | 57.9% | 24.5% | 10.1% | 7.6% |
| Jan 2026 | 55.4% | 28.9% | 9.1% | 6.7% |
| Feb 2026 | 51.9% | 31% | 9.1% | 8% |
| Mar 2026 | 58.5% | 25.1% | 9.3% | 7.1% |
| Apr 2026 | 55.7% | 28.7% | 7.4% | 8.2% |
| May 2026 | 58.5% | 27.7% | 7.7% | 6.2% |
| Jun 2026 | 58.7% | 28.8% | 4.8% | 7.7% |
| Jul 2026 | 54.1% | 30.3% | 7.3% | 8.3% |
| Aug 2026 | 56.5% | 29.9% | 6.8% | 6.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 830 | +40.7% | +2.3 points | |
| 2, held 2nd | 29.9% | 440 | +33.3% | -0.3 points | |
| 3, moved from 4th to 3rd | 6.8% | 100 | +25% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 100 | +11.1% | -1.5 pointsmoved from 3rd to 4th |
1.
Gardena56.5%
held 1st · 830 estimated branded searches · +40.7% vs prior month · +2.3 points
2.Hozelock
29.9%
held 2nd · 440 estimated branded searches · +33.3% vs prior month · -0.3 points
3.
Holman6.8%
moved from 4th to 3rd · 100 estimated branded searches · +25% vs prior month · -0.5 points
4.
Pope6.8%
moved from 3rd to 4th · 100 estimated branded searches · +11.1% vs prior month · -1.5 points
Compare search popularity between leading brands
Which brand is most popular in search among garden watering brands in New Zealand?
4 brands
In August 2026, Gardena was the most searched among garden watering brands in New Zealand, with an estimated 830 branded searches and 56.5% estimated Share of Search within this set. Hozelock is in 2nd place, 26.5 percentage points behind at 29.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gardena | 58.2% → 56.5% | 58.7%Jun 2026 | 51.9%Feb 2026 | 1st |
| Hozelock | 24.4% → 29.9% | 31%Feb 2026 | 24.4%Oct 2025 | 2nd |
| Holman | 7.6% → 6.8% | 10.1%Dec 2025 | 4.8%Jun 2026 | 4th → 3rd |
| Pope | 9.8% → 6.8% | 9.8%Oct 2025 | 6.2%May 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand decreased from 58.2% to 56.5%.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand increased from 24.4% to 29.9%.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand decreased from 9.8% to 6.8%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand peaked at 58.7% in June 2026 and was lowest at 51.9% in February 2026.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand peaked at 31% in February 2026 and was lowest at 24.4% in October 2025.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand peaked at 9.8% in October 2025 and was lowest at 6.2% in May 2026.
- Across the 11 months ending August 2026, Holman rose from 4th to 3rd among garden watering brands in New Zealand.
- Across the 11 months ending August 2026, Pope fell from 3rd to 4th among garden watering brands in New Zealand.
How did search popularity change for New Zealand garden watering brands in August 2026?
4 changes
In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.
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