Holman vs Pope:Which is more popular by branded search in New Zealand?
In August 2026, Holman and Pope were level on Share of Search among garden watering brands in New Zealand, with an estimated 100 branded searches each, at 6.8% estimated Share of Search each.
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Which is more popular in search, Holman or Pope?
Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holman, Pope. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 24.4% | 7.6% | 9.8% |
| Nov 2025 | 55.9% | 26.6% | 9.2% | 8.3% |
| Dec 2025 | 57.9% | 24.5% | 10.1% | 7.6% |
| Jan 2026 | 55.4% | 28.9% | 9.1% | 6.7% |
| Feb 2026 | 51.9% | 31% | 9.1% | 8% |
| Mar 2026 | 58.5% | 25.1% | 9.3% | 7.1% |
| Apr 2026 | 55.7% | 28.7% | 7.4% | 8.2% |
| May 2026 | 58.5% | 27.7% | 7.7% | 6.2% |
| Jun 2026 | 58.7% | 28.8% | 4.8% | 7.7% |
| Jul 2026 | 54.1% | 30.3% | 7.3% | 8.3% |
| Aug 2026 | 56.5% | 29.9% | 6.8% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the Holman and Pope comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Holman took it in November 2025, Pope took it in April 2026, Holman took it in May 2026, Pope took it in June 2026.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 210 to 100.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 270 to 100.
How did search popularity change for New Zealand garden watering brands in August 2026?
2 changes
In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Holman’s and Pope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.