Brandwave

How popular isHolman?

In September 2026, people searched for Holman by name about 110 times in New Zealand, a 47.6% decrease from the previous year. These searches made up 6.3% of all New Zealand garden watering brand searches, placing Holman fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about garden watering brands, Holman appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Holman is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. GardenaShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HozelockShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. PopeShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. NylexShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. HolmanShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Holman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Holman is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Hozelock2nd
  3. Pope3rd
  4. Nylex4th
  5. Holman5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy in New Zealand?”

    1. 1Gardena
    2. 2Hozelock
    3. 3Pope

  • Asked ChatGPT

    “What are the best garden watering brands in New Zealand?”

    1. 1Gardena
    2. 2Hozelock
    3. 3Holman
    4. 4Nylex

  • Asked ChatGPT

    “What's the best garden watering brand in New Zealand for watering the garden?”

    1. 1Gardena
    2. 2Pope

  • Searched Google, AI Overview

    “irrigation supplies nz”

    1. Searched Google, AI Overview

      “garden hose nz”

      1. 1Gardena
      2. 2Nylex

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which garden watering brands compete with Holman?

    Holman against garden watering brands in New Zealand, by month

    Share of searches by month for Gardena, Hozelock, Pope, Nylex, Holman. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaHozelockPopeNylexHolman
    Oct 202555.7%16.3%11%8.5%8.5%
    Nov 202557.3%14.9%9.8%7.1%10.9%
    Dec 202559.6%13.4%8.7%6.8%11.5%
    Jan 202655.3%17.3%7.5%9.8%10.2%
    Feb 202651.9%19.4%9.4%8.8%10.6%
    Mar 202656.6%15.1%7.8%10.2%10.2%
    Apr 202655.2%18.1%9.5%8.6%8.6%
    May 202659.6%17.4%7.3%6.4%9.2%
    Jun 202658.2%19.8%8.8%7.7%5.5%
    Jul 202651%21%9%11%8%
    Aug 202651.9%20.7%7.4%12.6%7.4%
    Sep 202658.3%18.3%9.1%8%6.3%

    1. 1.Gardena

      58.3%

      Held 1st. 1K estimated branded searches, +45.7% vs prior month. Share +6.4 points.

    2. 2.Hozelock

      18.3%

      Held 2nd. 320 estimated branded searches, +14.3% vs prior month. Share -2.5 points.

    3. 3.Pope

      9.1%

      Moved from 5th to 3rd. 160 estimated branded searches, +60% vs prior month. Share +1.7 points.

    4. 4.Nylex

      8%

      Moved from 3rd to 4th. 140 estimated branded searches, -17.6% vs prior month. Share -4.6 points.

    5. 5.Holman

      6.3%

      Moved from 4th to 5th. 110 estimated branded searches, +10% vs prior month. Share -1.1 points.

    Compare popularity between Holman and its closest rivals

    Every comparison with Holman

    4 comparisons

    How has branded search demand for Holman changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Holman in New Zealand fell from 210 to 110.
    • Across the 12 months ending September 2026, Holman’s share of searches among garden watering brands in New Zealand decreased from 8.5% to 6.3%.
    • Across the 12 months ending September 2026, Holman’s share of searches among garden watering brands in New Zealand peaked at 11.5% in December 2025 and was lowest at 5.5% in June 2026.
    • Across the 12 months ending September 2026, Holman fell from 4th to 5th among garden watering brands in New Zealand.

    How did search popularity change for New Zealand garden watering brands in September 2026?

    5 changes

    1. In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches.

    2. In September 2026, Gardena gained share of searches among garden watering brands in New Zealand, from 51.9% to 58.3%.

    3. In September 2026, Nylex lost share of searches among garden watering brands in New Zealand, from 12.6% to 8%.

    4. In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%.

    5. In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%.

    How are Holman’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • holman hose
    • holman hose fittings
    • holman irrigation
    • holman sprinkler
    • holman sprinkler timer

    Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Holman compete?

    Holman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Garden watering brands5th of 56.3%Shown above
    Hose fittings brands3rd of 43.9%Show ranking
    Creator with pink hair and a pink jacket

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